“Since we don't have all the usual fanfare that mainstream productions have, we wanted to add something other than the standard ‘porn sounds from old disco songs’ to the front end of our DVD menus and movies,” Platinum Media CEO Scott Morgan told XBiz. “Since our movies are featuring amateurs, we wanted to find something that both our single and married viewers could relate to. So why not use a real band to produce the sound tracks we needed?”
The company’s first production using one of MONO’s tracks was "Love, Lust and Pixie Dust," released in January. Morgan said the company plans to release at least one new title a month featuring a MONO track.
Platinum Media's production team auditioned 48 bands. Each group was asked to write a song they felt would fit well with Platinum’s 2006 launch title “Love, Lust and Pixie Dust.” Production team leader Mandi Michaels said numerous songs were received that didn’t quite fit the bill before the team came across MONO.
"We received a lot of crap during the past two months,” Michaels said. “But when we heard MONO's CD, I stopped laughing and couldn't get to the phone fast enough. When we asked why they wanted to work with Platinum, James Barnes, the band’s leader said ‘We love the Beatles, Oasis – in fact, we love all music really and would love sharing our music like your couples share their moments.”
The four-piece, U.K.-based rock band already has two releases out, including “Lana and Me” and “Back Seat Lovers.”
Under the terms of the agreement, MONO is permitted to create other music aside from the music it creates for Platinum Media. Morgan said the contract covers the next 14 months, and upon its expiration, the company may seek to renew its relationship with the band.
“This group put a lot of time into the tracks they have done for us so far – they are very talented and we would never want to restrict them from other opportunities that come their way,” Morgan said.
Morgan also said he thinks the emphasis on better porn music is increasing, based on the company’s customer response and the move that higher-end production companies are making to go “all out on musical sound tracks.”
“The ‘feel’ of the movie changes and [the music] brings more excitement into the film,” Morgan explained. “I mean, without good music, how many ‘Hollywood’ movies would be as good as they are? Why not spend a little extra time getting a good sound track in adult movies? After all, customers do deserve something better than just a pretty box cover. Video productions are getting better with HDV and digital cameras – why not improve the audio right along with it?”