The Screaming O Named XBIZ’s Crossover Company of the Year

LOS ANGELES — Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at the XBIZ Awards.

The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV shows, national music and pop culture events, and within various health and lifestyle publications.

The company said this “crossing over” has been a part of the business plan since day one.

“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” said Keith Caggiano, The Screaming O partner.

“Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”

The company’s notable crossovers include guest starring roles on E!’s “Keeping Up With the Kardashians” and “Leave It to Lamas,” as well as FX’s “Sons of Anarchy” and the Oxygen Network’s reality show, “The Bad Girls Club.” Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show, “The Doctors.”

The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in “Sex and the City the XXX Parody: In Search of the Screaming O.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Show More