The Screaming O Named XBIZ’s Crossover Company of the Year

LOS ANGELES — Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at the XBIZ Awards.

The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV shows, national music and pop culture events, and within various health and lifestyle publications.

The company said this “crossing over” has been a part of the business plan since day one.

“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” said Keith Caggiano, The Screaming O partner.

“Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”

The company’s notable crossovers include guest starring roles on E!’s “Keeping Up With the Kardashians” and “Leave It to Lamas,” as well as FX’s “Sons of Anarchy” and the Oxygen Network’s reality show, “The Bad Girls Club.” Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show, “The Doctors.”

The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in “Sex and the City the XXX Parody: In Search of the Screaming O.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuit

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuit.

Show More