The Screaming O Named XBIZ’s Crossover Company of the Year

LOS ANGELES — Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at the XBIZ Awards.

The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV shows, national music and pop culture events, and within various health and lifestyle publications.

The company said this “crossing over” has been a part of the business plan since day one.

“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” said Keith Caggiano, The Screaming O partner.

“Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”

The company’s notable crossovers include guest starring roles on E!’s “Keeping Up With the Kardashians” and “Leave It to Lamas,” as well as FX’s “Sons of Anarchy” and the Oxygen Network’s reality show, “The Bad Girls Club.” Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show, “The Doctors.”

The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in “Sex and the City the XXX Parody: In Search of the Screaming O.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the exec nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Show More