The Screaming O Named XBIZ’s Crossover Company of the Year

LOS ANGELES — Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at the XBIZ Awards.

The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV shows, national music and pop culture events, and within various health and lifestyle publications.

The company said this “crossing over” has been a part of the business plan since day one.

“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” said Keith Caggiano, The Screaming O partner.

“Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”

The company’s notable crossovers include guest starring roles on E!’s “Keeping Up With the Kardashians” and “Leave It to Lamas,” as well as FX’s “Sons of Anarchy” and the Oxygen Network’s reality show, “The Bad Girls Club.” Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show, “The Doctors.”

The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in “Sex and the City the XXX Parody: In Search of the Screaming O.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Show More