The Screaming O Named XBIZ’s Crossover Company of the Year

LOS ANGELES — Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at the XBIZ Awards.

The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV shows, national music and pop culture events, and within various health and lifestyle publications.

The company said this “crossing over” has been a part of the business plan since day one.

“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” said Keith Caggiano, The Screaming O partner.

“Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”

The company’s notable crossovers include guest starring roles on E!’s “Keeping Up With the Kardashians” and “Leave It to Lamas,” as well as FX’s “Sons of Anarchy” and the Oxygen Network’s reality show, “The Bad Girls Club.” Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show, “The Doctors.”

The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in “Sex and the City the XXX Parody: In Search of the Screaming O.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Show More