Experts Look at Profitable Content Channels at XBIZ LA

LOS ANGELES — Another large turnout at XBIZ LA saw the key decision makers from a variety of adult entertainment companies discuss how to better monetize content using different platforms to deliver it.

Michael Klein, Hustler’s president; Farley Cahan, Digital Playground’s COO; Rena Patel from Playboy; Christophe Hermes, general manager of Pink Adventure; and Kieran from mobile ad network Reporo joined moderator Colin Rowntree of Wasteland for a lively discussion during the last seminar on Day 1.

All in the panel pointed to mobile as a great solution to ramp up revenue.

“If you are a content producer and offer a paysite, take a look at what you can market on a mobile site — you’ll be surprised,” Patel said. “Don’t let the roadblocks, the billing, stop you.”

And because mobile has made it in a fairly big way, particularly in nations other than the U.S., studios are looking “exactly what can sell,” Klein said.

“You got to fill the needs but you have to specific on what your doing, and quality is getting better with our Hustler productions,” Klein said.

Klein noted that most of the larger companies in the past few years have cut down on production.

“Companies that once did 20 videos a month are doing 4-8 a month,” he said.

Klein also said Hustler coordinates within divisions each film it produces. “The Internet sits with video department and they ask what works for them,” he said.

“We ask ourselves where the movie is going down the pipeline when we shoot something … where its going to make money.”

Cahan from Digital Playground agreed with Klein, saying its fiscally prudent to think about what to do after postproduction, particularly since “producing this high-end content north of $250,000 per production is a risk without a doubt.”