Playboy Featuring Mobile Tech in January Issue

CHICAGO — Playboy magazine is featuring Mobius image recognition technology for mobile devices in a new ad campaign in its January issue.

The ads are for Playboy's Fragrance for Men by Coty Beauty.

Playboy said mobile phone users who take a photo of any of the dozen 2010 Playboy Playmates featured in the ad and send an email to Playboy@agm.tw will receive access to exclusive, premium images and videos.

In addition, users will be able to make secure mobile purchases of the company's fragrances.

According to Playboy, Mobius' mobile image recognition technology has several features, which make it well suited for the campaign including the ability to capture and retain an actual image as opposed to capturing a bar code or abstracted graphic as required by other mobile image recognition service providers.

In addition, the actual-image capability does not interfere or restrict creative services for ad design allowing the user to capture a shareable, branded image instead of an abstraction.

"We are excited to have this opportunity to partner with Playboy and Coty Beauty in introducing the next big thing in unobstructed visual mobile marketing," Mobius CEO Aram Kovach said.

He added, "Mobius image recognition technology lets brands retain their focus on the subject matter, in this case Playboy's 2010 Playmates, and the creative is not cluttered with a code that diverts attention from the ad content. Mobius servers also make sure that we return the best quality images that a user's particular phone can handle."

Jurgen Scharfenstein, senior vice president of marketing for Coty Beauty Lifestyle fragrances said, "Playboy Fragrance for Men is all about seduction, glamour, indulgence and fun and thus forms a natural partnership with Mobius. The inventive, forward thinking promotion is a great opportunity to directly target our core audience of young, trendy men and make a memorable impression on today's tech-savvy consumer.”

He added, “We look forward to a successful partnership and to furthering the impressive growth of Coty Beauty's iconic lifestyle power brand in the U.S.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Show More