Sex-toy Shopping Gets Mainstream TV Break

LOS ANGELES — The “Lovers Shopping Network” debuts this month on DirecTV, as well as on other television media outlets and online, as a TV shopping show offering a variety of novelties, lotions and sensual products.

Adult distributor New Beginnings will be doing the entire order fulfillment for “Lovers Shopping Network."

Susan Colvin, president and founder of California Exotic Novelties, said, "California Exotic Novelties is pleased to support any new venue that presents an opportunity to showcase our product line. We wish Lover's Shopping Network the best."

“Lovers Shopping Network” also will start off offering products from the top manufacturers of adult novelties, including Nasswalk, Pipedream Products, Topco Sales and Doc Johnson.

“‘Lovers Shopping Network’ will showcase women’s and men’s products that are unique,” the company said. “They will be presented with a less-clinical approach that’s fun and entertaining, yet very informative.”

New Beginnings says the show will rotate within the range of shopping channels offered on DirecTV, broadcasting to more than 16.8 million households.

Entertaining a mainstream audience should come easy to “Lovers Shopping Network” host Emily Underwood, aka Emily Bikini, who currently appears on a Los Angeles-based reality show called “Life in a Bikini,” which airs on local cable network KDOC.

“Life in a Bikini” features Underwood as she goes from working as an administrative assistant for a building restoration firm in Tacoma, Wash., to working for a marketing company, where she gets her big break when she was given the opportunity to fill in for a model that didn’t show for an assignment. She later moved into fashion and glamour modeling.

“I love being sexy and naked, and that doesn't in any way take away from my intellect,” Underwood said. “This is a blast, and along with what is quickly becoming something of a television career, I really love the sexy side of what I do.”

Appearances on cable shows, including “Deadliest Catch” have strengthened Underwood’s fan base and inspired the launch of her official website EmilyBikini.com. Fans also can join her membership website, EmilyNoBikini.com, featuring nude photos and videos of Underwood.

“Emily and her EmilyNoBikini.com offers a unique opportunity to see a mainstream star in the nude,” the company said, adding that her inexperience as a “sex toy expert” is what will give “Lovers Shopping Network” a fun perspective that consumers can relate to.

“Reviewing sex toys is not so much about being expert on manufacturing details,” the company said.

Underwood will occasionally be joined by special guests on “Lovers Shopping Network,” and uncensored episodes of the show will be featured on LoversShopping.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More