The company said Desjardins will supervise all Hustler Internet operations excluding its ecommerce business, which is maintained by the retail division.
With more than 12 years of experience, the company said Desjardins has a proven record of accomplishment in the adult industry.
He previously served as director of Internet operations at Evil Angel, director of online products for Danni.com and operated Adult Boost, a development and industry service-based company.
Most recently, he founded and managed Industry Scripts — a consulting and software company that specialized in content management solutions.
“Having known John over the years and seeing his accomplishments, I view this as a great opportunity to grow our Internet business to an even higher level than it is right now,” Hustler President Michael Klein said.
“With the current marketplace you need to be always exploring new avenues and ways to expand and I am confident that John will be able to bring that mindset to our talented Internet team.”
Steering the direction of LFP's Internet presence, Desjardins will manage the release of several new products in the coming months as well as carry out the advancement of business development opportunities and expand existing LFP relationships.
"Hustler is one of the world's most iconic brands and to be able to oversee the growth and development of their Internet properties is a challenge I look forward to," Desjardins said.
For more information, visit HustlerCash.com.