CM Productions Unveils New Chargeback Strategy

BARCELONA — CM Productions, the company that owns and operates affiliate program BadoinkCash.com, today announced it has unveiled a new strategy aimed at helping program owners manage and reduce chargeback ratios.

“It’s a horrifying feeling for anyone who’s been there,” CM Productions’ CEO Todd Glider said.

“Your focus narrows. Innovation stops. Every waking hour you’re playing defense, pouring over billing data. It gives you nightmares.”

The company said the solution starts with CM Productions’ EasyBurner software. It’s an add-on that allows consumers to burn downloaded videos to DVD and convert downloaded videos to formats compatible with iPhone, Blackberry, Android, XBox 360, PS3 and others.

EasyBurner is licensed directly to participating program owners.

“Licensing is key," Glider said.

"As an EasyBurner licensee, the software is yours. You process the billing. You set pricing. Like any site in your portfolio, you make all marketing decisions."

No matter how aggressive the pricing, the company said the EasyBurner licensee pays CM Productions $5 per sale.

“When you get that call from the bank or ISO about your ratios being in the danger zone, there are two demands,” Glider said.

“One: explain how you’re going to lower your ratios. two: lower them with an influx of good, organic transactions.”

Because EasyBurner is a value-added product with low overhead, it’s positioned to satisfy both demands.

“EasyBurner is a great tool for anyone looking to add revenue dramatically, but when you’re in trouble with the bank we advise a different approach — one that focuses less on increased revenue and more on increasing clean transaction volume.”

The key, according to Glider, is aggressively upselling EasyBurner at a low, non-recurring price.

“Since we’re only charging you $5 for each sale, you’ve got a lot of flexibility. So take advantage of it when you get into hot-water with the banks. Upsell it for a one-time fee of $6. At $6, it’s a bargain for the consumer, and at that price you’re covering your overhead on licensing and processing," he said.

Citing EasyBurner as your solution will also satisfy the bank when you’re asked to explain, in writing, how you’re going to lower those ratios, Glider said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Alabama Notifying Adult Sites of New Tax Set to Take Effect Sept. 1

The Alabama Department of Revenue has begun sending notices to adult site operators about a new 10% tax on their revenues, set to be enforced starting Sept. 1.

Ondato, CCBill Announce Strategic Partnership for Global High-Risk Market

Age and identity verification firm Ondato and payment processor CCBill have formed a strategic partnership to serve the global high-risk market.

Ofcom Investigates 4 More Adult Companies for OSA Compliance

U.K. media regulator Ofcom has launched investigations into whether four companies operating adult websites have implemented requisite age assurance measures under the Online Safety Act, the agency announced Thursday.

Taylor Nicole Launches New Site Through YourPaysitePartner

Creator Taylor Nicole has launched her new official website through YourPaysitePartner (YPP).

Adult Networking Platform SpicyGigs.com Launches

SpicyGigs, a new adult industry networking platform, has officially launched.

Pineapple Support to Host 'Cream Pie Challenge' Fundraiser

Pineapple Support is hosting its Cream Pie Challenge through August to raise funds for mental health services for industry performers.

Kyrgyzstan President Signs Measure Outlawing Internet Porn

President Sadyr Japarov of Kyrgyzstan on Tuesday signed into law legislation outlawing online adult content in the country.

NC Legislature Overrides Veto of Extreme Anti-Adult Industry Bill

The North Carolina state legislature on Tuesday voted to override Gov. Josh Stein’s veto of a bill imposing regulations that industry observers have warned could push adult websites and platforms to ban most creators and content.

Show More