ICM Registry Says It Wants to Offer Priority Rights

PALM BEACH, Fla. — ICM Registry plans to give priority rights to trademark holders during three sunrise periods, if and when the .XXX domain launches.

ICM Registry’s Stuart Lawley told XBIZ sunrise periods are “the launch process for a new TLD that gives priority rights to trademark holders and in the case of .XXX, uniquely, existing holders of names in .com, .net and other TLDs.”

But Diane Duke, the Free Speech Coalition's executive director, says that Lawley is getting ahead of himself with the .XXX proposal.

"Just a reminder, .XXX has not been passed," Duke told XBIZ Tuesday night.

She also noted Lawley has broken his word over some of the tenets of his .XXX proposal.

"Lawley had promised our industry the right to park addresses, a promise he clearly doesn’t plan on keeping," said Duke, who told XBIZ last week that Lawley went against another promise over using the numbers of pre-reserved .XXX domains to help lobby his cause.

With the sunshine periods, Lawley said the first period would allow owners of porn-related trademarks to claim their .XXX domain names and use them as normal.

The second would enable non-porn companies that don’t want their brands associated with adult material to basically “turn off” their trademarks in .XXX domains, paying a one-time fee.

And the third proposed sunrise would allow owners of non-trademarked porn domains in other TLDs, such as .com, to get their equivalent .xxx using an automated Whois check.

The process is being handled by Valideus, a British IP consultancy.

.XXX could get be approved by ICANN onFriday at their board meeting in Cartagena, Colombia.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Announces 2025 Board of Directors Election Nominees

The Free Speech Coalition (FSC) has announced the nominees for its 2025 Board of Directors election.

AdultHTML Launches Black Friday Web Design, Development Promo

AdultHTML has launched its annual Black Friday/Cyber Monday promo for web design and development, running through Dec. 5.

Canada Exempts Online Adult Content From 'CanCon' Quotas

The Canadian Radio-television and Telecommunications Commission (CRTC) has updated its broadcasting regulatory policies, exempting streaming adult content from “made in Canada” requirements that apply to other online material.

Creator Law Firm 'OnlyFirm' Launches

Entertainment attorney Alex Lonstein has officially launched OnlyFirm.com for creators.

German Court Puts Pornhub, YouPorn 'Network Ban' on Hold

The Administrative Court of Düsseldorf has temporarily blocked the State Media Authority of North Rhine-Westphalia (LfM) from forcing telecom providers to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

FSC: NC Law Invalidating Model Contracts Takes Effect December 1

The Free Speech Coalition (FSC) announced today that North Carolina's Prevent Exploitation of Women and Minors Act goes into effect on December 1.The announcement follows:

Ofcom Investigates More Sites in Wake of AV Traffic Shifts

U.K. media regulator Ofcom has launched investigations into 20 more adult sites as part of its age assurance enforcement program under the Online Safety Act.

MintStars Launches Debit Card for Creators

MintStars has launched its MintStars Creator Card, powered by Payy.

xHamster Settles Texas AV Lawsuit, Pays $120,000

Hammy Media, parent company of xHamster, has settled a lawsuit brought by the state of Texas over alleged noncompliance with the state’s age verification law, agreeing to pay a $120,000 penalty.

RevealMe Joins Pineapple Support as Partner-Level Sponsor

RevealMe has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More