ICM Registry Says It Wants to Offer Priority Rights

PALM BEACH, Fla. — ICM Registry plans to give priority rights to trademark holders during three sunrise periods, if and when the .XXX domain launches.

ICM Registry’s Stuart Lawley told XBIZ sunrise periods are “the launch process for a new TLD that gives priority rights to trademark holders and in the case of .XXX, uniquely, existing holders of names in .com, .net and other TLDs.”

But Diane Duke, the Free Speech Coalition's executive director, says that Lawley is getting ahead of himself with the .XXX proposal.

"Just a reminder, .XXX has not been passed," Duke told XBIZ Tuesday night.

She also noted Lawley has broken his word over some of the tenets of his .XXX proposal.

"Lawley had promised our industry the right to park addresses, a promise he clearly doesn’t plan on keeping," said Duke, who told XBIZ last week that Lawley went against another promise over using the numbers of pre-reserved .XXX domains to help lobby his cause.

With the sunshine periods, Lawley said the first period would allow owners of porn-related trademarks to claim their .XXX domain names and use them as normal.

The second would enable non-porn companies that don’t want their brands associated with adult material to basically “turn off” their trademarks in .XXX domains, paying a one-time fee.

And the third proposed sunrise would allow owners of non-trademarked porn domains in other TLDs, such as .com, to get their equivalent .xxx using an automated Whois check.

The process is being handled by Valideus, a British IP consultancy.

.XXX could get be approved by ICANN onFriday at their board meeting in Cartagena, Colombia.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Gataca Introduces Passkey Integration

Spain-based age verification provider Gataca has debuted its new passkey integration.

GloryPay Announces New Financial App

European fintech company GloryPay has announced the launch of its financial app for industry members.

Creator of Hentaied, Parasited Launches New Site 'MonsterPorn'

Romero Mr. Alien, the creator of Parasited and Hentaied, has launched new paysite MonsterPorn.com.

House of Lords Approves UK Plan to Outlaw 'Choking' Content

The House of Lords, the U.K.’s upper house of Parliament, has agreed to amendments to the pending Crime and Policing Bill that would make depicting “choking” in pornography illegal and designate it a “priority offense” under the Online Safety Act.

Indiana Sues Aylo Over AV, Calls IP Address Blocking 'Insufficient'

Indiana Attorney General Todd Rokita has filed a lawsuit against Aylo, alleging that the company and its affiliates have violated both Indiana’s age verification law and the state’s Deceptive Consumer Sales Act.

House Committee Amends, Advances Federal AV Bill

A U.S. House of Representatives subcommittee voted Thursday to amend the SCREEN Act, which would make site-based age verification of users seeking to access adult content federal law, and to advance the bill for review by the full Committee on Energy and Commerce.

New AI Companion Platform 'SinfulXAI' Launches

SinfulXAI, a new AI companion platform, has officially launched.

FSC 2026/2027 Board Members Announced

The Free Speech Coalition (FSC) has announced the results of its 2026/2027 Board of Directors election.

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Show More