ICM Registry Says It Wants to Offer Priority Rights

PALM BEACH, Fla. — ICM Registry plans to give priority rights to trademark holders during three sunrise periods, if and when the .XXX domain launches.

ICM Registry’s Stuart Lawley told XBIZ sunrise periods are “the launch process for a new TLD that gives priority rights to trademark holders and in the case of .XXX, uniquely, existing holders of names in .com, .net and other TLDs.”

But Diane Duke, the Free Speech Coalition's executive director, says that Lawley is getting ahead of himself with the .XXX proposal.

"Just a reminder, .XXX has not been passed," Duke told XBIZ Tuesday night.

She also noted Lawley has broken his word over some of the tenets of his .XXX proposal.

"Lawley had promised our industry the right to park addresses, a promise he clearly doesn’t plan on keeping," said Duke, who told XBIZ last week that Lawley went against another promise over using the numbers of pre-reserved .XXX domains to help lobby his cause.

With the sunshine periods, Lawley said the first period would allow owners of porn-related trademarks to claim their .XXX domain names and use them as normal.

The second would enable non-porn companies that don’t want their brands associated with adult material to basically “turn off” their trademarks in .XXX domains, paying a one-time fee.

And the third proposed sunrise would allow owners of non-trademarked porn domains in other TLDs, such as .com, to get their equivalent .xxx using an automated Whois check.

The process is being handled by Valideus, a British IP consultancy.

.XXX could get be approved by ICANN onFriday at their board meeting in Cartagena, Colombia.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Honors Salutes Resilience Across the Online Adult Industry

The 2026 XBIZ Honors packed house Wednesday night, turning the Kimpton Everly Hotel’s Nichols Ballroom into a gala celebration of industry excellence.

Elevated X Adds CCBill Integration for Payment Processing

Elevated X has added CCBill integration for payment processing to its ELXNexus traffic management and affiliate program software.

Florida Congressman Files Latest Bill to Repeal Section 230

Rep. Jimmy Patronis of Florida has become the latest member of Congress to propose legislation that would repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Tubes Booster Launches Web Hosting Solutions

Content hosting platform Tubes Booster has launched two new hosting solutions.

YourPaysitePartner Rebrands as Paysite.com

YourPaysitePartner has officially been rebranded as Paysite.com.

SWR Data Announces 2026 'State of Creator' Winter Report

Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.

Holly Randall Launches Marketing Firm, Signs Stripchat Deal

Holly Randall has launched her new marketing firm, Holly Randall Agency, and signed the agency’s first deal with Stripchat.

2026 XBIZ Conference Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Show More