The new property is located in Cancun, Mexico, and will celebrate its opening this Saturday, Dec. 4 with an invitation-only VIP party for Playboy Club members and a red-carpet celebrity event.
"I am pleased to bring the Playboy Club to Mexico for the first time and to combine the sexy sophistication of the Playboy brand with the international allure of Cancun," said Hugh M. Hefner, founder of Playboy.
"With the opening of Playboy Club Cancun and the arrival of the Playboy Bunnies, nightlife there will never be the same."
The company said the 12,000-square-foot property, designed by Archon Design, incorporates influences from the original Playboy Club in Chicago with the jet-setting ambience of tropical Mexico.
The club's design details include an authentic Mexican hand-punched metallic wall featuring the Playboy Rabbit Head Design; select pieces from Playboy's art collection; and a specially commissioned illustration of the Cancun Playboy Bunny.
The new property integrates gaming with contemporary nightlife, and will showcase an international mix of DJs and musical entertainment and food.
Bunnies at the Playboy Club Cancun will work as hostesses, cocktail servers, and Bunny dealers and come from countries including Argentina, Cuba, Canada, Russia and Mexico.
"With the opening of this striking new venue, both Cancun residents and international visitors alike will now be able to experience the energy and excitement that the Playboy brand generates," Playboy CEO Scott Flanders said.
"By working with this caliber of strong local partners we have at Playboy Club Cancun, we will continue to grow our successful licensing and location based entertainment businesses around the world. We look forward to bringing the Playboy brand to life at additional Playboy venues in select global markets."
Playboy Club Cancun joins Playboy Club Las Vegas at The Palms Casino Resort, Playboy Club Macao, and future properties in development in Miami and London.
