Sex.com Sells for $13 Million

LONDON — A company called Clover Holdings Ltd. has signed a deal to purchase Sex.com for $13 million, a figure $1 million shy of its purchase price more than four years ago.

Clover Holdings was chosen from among 12 bidders after making the "highest and best offer."

The company reportedly is based In the Caribbean island of Saint Vincent, but no other details have been made available.

Escom LLC, which filed for Chapter 11 bankruptcy, was forced to sell the high-profile domain at auction using Sedo, which will take a cut of the sale.

“Sex” continues to be one of the most searched for terms on the web and its mainstream appeal has grown exponentially over the past few years, according to Sedo.

Sedo says that the new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an ability to drive online marketing and branding initiatives.

Escom scooped up the domain name in 2006 for an estimated $14 million.

The sale, which was conducted privately, needs court approval. A hearing has been set for Oct. 27 at U.S. Bankruptcy Court in Woodland Hills, Calif.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sansyl Group Acquires Blue Donkey Media

Sansyl Group, parent company of AdultPrime Network, has acquired Blue Donkey Media B.V., owner of Dutch adult site Meiden van Holland, among several other erotic websites and television channels.

Pineapple Support to Hold Mental Health Summit

The annual Pineapple Support Mental Health Summit is taking place Dec. 15-17.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Missouri Lawmaker Attempts to Revive 'Health Warnings' for Adult Sites

A Missouri state representative has introduced a bill that would require adult sites to post notices warning users of alleged physical, mental, and social harms associated with pornography, despite a previous federal court ruling against such requirements.

New Age Verification Service 'BorderAge' Launches

French startup company Needemand has officially launched its subscription-based age verification solution, BorderAge.

Ruling: Italy's 'Porn Tax' Applies to All Content Creators

Italy’s tax revenue agency has ruled that the nation’s 25% “ethical tax” on income generated from adult content applies even to smaller independent online content creators.

Proposed New Hampshire AV Bill Appears to Violate Constitution

A bill in the New Hampshire state legislature, aimed at requiring adult sites to age-verify users in that state, contains a provision that seemingly contradicts the Supremacy Clause in Article VI of the U.S. Constitution.

AEBN Publishes Report on Fetish Trends

AEBN has published a report on fetish categories from its straight and gay theaters.

Online Child Protection Hearing to Include Federal AV Bill

A House subcommittee will hold a hearing next week on a slate of bills aimed at protecting minors online, including the SCREEN Act, which would make site-based age verification of users seeking to access adult content federal law.

Show More