Broadband Use, Quality Improves Globally

OXFORD — A new study from Oxford University shows that more countries are able to access the Internet because of improved quality and availability of broadband.

The study from Oxford’s Said Business School examined broadband access across 72 countries and 239 cities and found that because of investments from around the world, the quality of broadband has improved by 50 percent in just the last three years. That is a nine percent increase compared to countries that were accessing broadband in 2008.

The average global download speed also has shot up from 3.27Mbps (megabits per second) in 2008 to 5.92Mbps in 2010. The average upload speed has jumped from 794Kbps (kilobits per second) in 2008 to 1.77Mbps this year.

As a result of higher speeds and greater access, 48 countries, that’s 66 percent, now meet the necessary requirements to use the major services now available online.

These services include social networking, low-definition video streaming, basic video conferencing, small file sharing, email and web browsing.

Even further, 14 countries and 38 cities are now prepped for what the study dubbed the Internet "applications of tomorrow."

Among the individual countries examined in the study, South Korea topped the charts with the highest broadband quality in the world. South Koreans enjoy an average download speed of 33.5Mbps, a gain of 55 percent from last year, and an average upload speed of 17Mbps, a leap of 430 percent from 2009. As this point, the country also is the beneficiary of 100 percent broadband penetration.

Hong Kong, Japan, and Iceland were also among the countries with the best broadband access. The United States ranked 15th, tying with Canada, France and Latvia. The average download speed in the U.S. is now 9.6Mbps, while the upload speed is resting at around 2.2Mbps.

Mobile broadband has also improved, according to the study, and in some cases now offers an experience comparable to that of fixed-line broadband. The average mobile download speed is now 936Kbps, up 35 percent from 2009, while upload speeds now hit around 277Kbps, a gain of more than 100 percent from last year. Throughout the world, Sweden, Denmark, the U.S., and Spain are the leaders in mobile broadband quality.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

X3 Expo Unveils Euro All-Stars for Inaugural Amsterdam Edition

X3 Expo, Hollywood's premier adult entertainment expo, makes its European debut at Passenger Terminal Amsterdam Sept. 11-12, bringing together fans, creators, and industry insiders for the Continent’s largest assembly of adult entertainment stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

2026 Pornhub Awards Nominees Announced

The list of nominees has been revealed for the eighth annual Pornhub Awards, which will be held May 27 in Los Angeles.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters, by country, for February and March.

BranditScan Rolls Out 'UrLinks' Platform Feature

BranditScan has introduced its new UrLinks homepage feature for creators.

UK Outlaws Content Featuring Choking, Adults Portraying Underage Characters

The U.K.’s Crime and Policing Bill received final passage in Parliament on Monday, including provisions criminalizing depictions of “non-fatal strangulation” as well as sexual content in which adults portray underage characters.

Grooby Launches 30th Anniversary Campaign

Grooby is celebrating its 30th anniversary with a showcase campaign featuring 30 of the studio's newest models.

Island Conference Joins ASACP as Media Sponsor

Island Conference has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

Show More