DisplaySearch expects 3.2 million 3D TVs to ship in 2010, and predicts that number to skyrocket to more than 90 million by 2014. The report attributes about 1.6 million of this year’s 3D TV shipments to North America alone.
In a news report, Paul Gray, DisplaySearch’s director of TV economics research, said that although TV manufacturers are pushing 3D with several new products, consumers remain cautious.
"Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch," he said.
TV manufacturers, including Panasonic, Samsung, Sharp, Sony, Vizio, Mitsubishi and LG, all have debuted 3D TV models with prices ranging from $2,500 up to $7,000.
Citing data collected from Western Europe, 3D TV shoppers aren’t purchasing 3D glasses along with their sets, the report said.
The current state of 3D adoption among consumers also may be attributed to lack of available content.
"TV manufacturers strongly believe in 3D and are driving its cost downward, but its value to consumers relies strongly on the availability of quality material to watch," Gray said in a statement.
