The company said Bijou will promote RedLightCenter's gay consumer offering as a branded Bijou product across all Bijou consumer media channels, including digital, print and on-site visibility at the Bijou Theatre in Chicago.
RedLightCenter President Zak Zarry said, “As our business has grown overall, we have looked for unique brands in the gay community who can support us creatively as strategic partners. Bijou is a place, a brand and a business with 41 years of experience in the marketplace."
He added, "As the hub of the virtual adult Internet, RedLightCenter.com will empower the Bijou brand to connect with and be a larger part of the virtual web, which is in sync with their overall digital expansion.”
RedlLghtCenter provides online virtual web experiences for more than eight million 3D users who exist as avatars for social engagement, according to the company.
The Bijou Theatre has been a sex-positive gay erotica resource since 1969 for local Chicago men and provides BijouWorld for customers seeking classic gay erotic video.
For more information visit BijouGay3D or contact pr@bijouworld.com.