Gmail ‘Priority Inbox’ Aims to Sort Email

MOUNTAIN VIEW, Calif. — Google announced a new Gmail feature this week called Priority Inbox, which sorts incoming email into three sections.

The sections include “important and unread,” “starred” and “everything else.”

On the official Gmail blog, Google software engineer Doug Aberdeen said the feature targets email that isn’t outright spam, but isn’t very important. It separates the important stuff from the “bacn,” he said.

The company said that Gmail users don't need to set up rules to accomplish the sorting. The feature takes its cues from things like who a Gmail user emails the most and which messages are open and replied to rather than being skipped over.

"As you use Gmail, it will get better at categorizing messages for you," Aberdeen wrote. "You can help it get better by clicking the [plus or minus] buttons at the top of the inbox to correctly mark a conversation as important or not important."

Priority Inbox is scheduled to be rolled out to all Gmail users over the next week or so. Users just have to look for the "New! Priority Inbox" link in the top right corner of their Gmail account.

Some Gmail users who have given Priority Inbox a test drive said the feature helps solve the problem of inboxes getting filled with hundreds of messages each day, though only a few require immediate attention. The users also said while not perfect, it’s a dramatic step toward solving that problem.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Rolls Out 'Restricted to Adults' Labeling Tool Updates

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling system.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Arizona Governor Vetoes 'Protect Act' With New Consent Provisions

Arizona Governor Kate Hobbs on Friday vetoed HB 2133, the “Protect Act,” which would have imposed new requirements for adult content uploaded online.

Brazil Begins Monitoring 18 Adult Sites for AV Compliance

Brazil’s National Data Protection Authority (ANPD) is now monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires such sites to age-verify users located in Brazil.

Ofcom Fines First Time Videos $100,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 80,000 pounds (more than $100,000) against First Time Videos, which operates FTVGirls.com and FTVMilfs.com, for failing to implement age checks required for compliance with the Online Safety Act.

Curves Ahead: How BBW Creators are Turning Differentiation Into Competitive Advantage

For centuries, curves have been celebrated as a symbol of beauty, sensuality and power. From the soft opulence of Rubens paintings to the glamorous silhouettes of pinup icons, fuller figures have long occupied a place in art, fashion and fantasy.

Woodhull Freedom Foundation to Host Virtual 'Pride' Edition of 'Fact Checked' Series

Woodhull Freedom Foundation is hosting a Pride Month virtual edition of its series “Fact Checked by Woodhull.”

'InMelanin' Relaunches Through PAYSITE

InMelanin.com has officially relaunched through PAYSITE.

Pearl Industry Network Partners With Takedown Piracy

Industry trade group Pearl Industry Network (PiN) has officially partnered with Takedown Piracy.

Show More