Gmail ‘Priority Inbox’ Aims to Sort Email

MOUNTAIN VIEW, Calif. — Google announced a new Gmail feature this week called Priority Inbox, which sorts incoming email into three sections.

The sections include “important and unread,” “starred” and “everything else.”

On the official Gmail blog, Google software engineer Doug Aberdeen said the feature targets email that isn’t outright spam, but isn’t very important. It separates the important stuff from the “bacn,” he said.

The company said that Gmail users don't need to set up rules to accomplish the sorting. The feature takes its cues from things like who a Gmail user emails the most and which messages are open and replied to rather than being skipped over.

"As you use Gmail, it will get better at categorizing messages for you," Aberdeen wrote. "You can help it get better by clicking the [plus or minus] buttons at the top of the inbox to correctly mark a conversation as important or not important."

Priority Inbox is scheduled to be rolled out to all Gmail users over the next week or so. Users just have to look for the "New! Priority Inbox" link in the top right corner of their Gmail account.

Some Gmail users who have given Priority Inbox a test drive said the feature helps solve the problem of inboxes getting filled with hundreds of messages each day, though only a few require immediate attention. The users also said while not perfect, it’s a dramatic step toward solving that problem.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

StreamPayments Joins ASACP as Corporate Sponsor

Payment service provider and consultancy firm StreamPayments has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

AdultHTML Introduces Custom AI Projects Development Service

AdultHTML has introduced its customizable AI projects development service.

Eporner Must Face Copyright Suit After Judge Affirms Jurisdiction

A U.S. district court has ruled that it has jurisdiction to hear a copyright infringement lawsuit brought by adult website operators against tube site Eporner, even though Eporner is based outside the United States.

BranditScan Launches Public API, Affiliate Program

BranditScan has launched a public API and a new affiliate program enabling creator platforms to integrate the company’s anti-piracy services and earn recurring commissions.

Kenna James, Derek Kage Cap AEBN's Top Stars for 2nd Quarter of 2026

AEBN has revealed its most popular performers in straight and gay theaters for the second quarter of 2026.

Segpay Partners With Corey Silverstein for Legal Services

Segpay has partnered with adult industry attorney Corey D. Silverstein for specialized legal compliance and policy support for its merchant network.

AEBN Reveals Kasey Kei as Top Trans Star for Q2 of 2026

AEBN has named its top trans stars for the second quarter of 2026, with Kasey Kei landing atop the leaderboard.

Missouri Governor Signs Bill Making AV Regulations State Law

Missouri Governor Mike Kehoe signed a bill into law on Thursday requiring adult websites to age-verify users in the state, finalizing a legislative “stamp of approval” for AV rules after Missouri’s attorney general unilaterally imposed similar regulations last year.

Utherverse Launches 'Adult Game Fest' Virtual Convention

Virtual reality and metaverse technology company Utherverse is launching its inaugural Adult Game Fest convention and trade show, taking place Sept. 24-26.

Ofcom Fines Fapello $845,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 630,000 pounds (about $845,000) against adult website fapello.com for failing to comply with provisions of the Online Safety Act.

Show More