Gmail ‘Priority Inbox’ Aims to Sort Email

MOUNTAIN VIEW, Calif. — Google announced a new Gmail feature this week called Priority Inbox, which sorts incoming email into three sections.

The sections include “important and unread,” “starred” and “everything else.”

On the official Gmail blog, Google software engineer Doug Aberdeen said the feature targets email that isn’t outright spam, but isn’t very important. It separates the important stuff from the “bacn,” he said.

The company said that Gmail users don't need to set up rules to accomplish the sorting. The feature takes its cues from things like who a Gmail user emails the most and which messages are open and replied to rather than being skipped over.

"As you use Gmail, it will get better at categorizing messages for you," Aberdeen wrote. "You can help it get better by clicking the [plus or minus] buttons at the top of the inbox to correctly mark a conversation as important or not important."

Priority Inbox is scheduled to be rolled out to all Gmail users over the next week or so. Users just have to look for the "New! Priority Inbox" link in the top right corner of their Gmail account.

Some Gmail users who have given Priority Inbox a test drive said the feature helps solve the problem of inboxes getting filled with hundreds of messages each day, though only a few require immediate attention. The users also said while not perfect, it’s a dramatic step toward solving that problem.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FTC Weighs Reboot of 'Click to Cancel' Rulemaking Process

The Federal Trade Commission has invited public comments on a petition to renew trade regulation rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

VRPorn.com Releases 2025 'Annual Report'

VRPorn.com has released its Annual Report, highlighting its audience favorites from throughout 2025.

MrPornGeek Launches 'Visibility Boost' System

MrPornGeek has launched a new visibility boost system.

New Federal Bills Aim to Repeal Section 230

Members of Congress this week introduced two bills calling for the repeal of Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

RM11 Joins Pineapple Support as Supporter-Level Sponsor

RM11 has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Mark Spiegler Named XBIZ Talk Guest for 2026 LA Conference

XBIZ is pleased to announce that famed talent agent Mark Spiegler, impresario of the Spiegler Girls agency, will join an exclusive talk session at XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Gataca Introduces Passkey Integration

Spain-based age verification provider Gataca has debuted its new passkey integration.

GloryPay Announces New Financial App

European fintech company GloryPay has announced the launch of its financial app for industry members.

Creator of Hentaied, Parasited Launches New Site 'MonsterPorn'

Romero Mr. Alien, the creator of Parasited and Hentaied, has launched new paysite MonsterPorn.com.

House of Lords Approves UK Plan to Outlaw 'Choking' Content

The House of Lords, the U.K.’s upper house of Parliament, has agreed to amendments to the pending Crime and Policing Bill that would make depicting “choking” in pornography illegal and designate it a “priority offense” under the Online Safety Act.

Show More