Playboy Hires Advisors on Hefner Bid

CHICAGO — Playboy Enterprises announced today that its special committee board of directors has retained Raine Securities LLC as its financial advisor and Kaye Scholer LLP as its legal advisor.

The special committee was formed to consider Hugh Hefner’s bid to acquire the outstanding Class A and Class B shares of common stock of PEI that Hefner doesn’t currently own for $5.50 each. Hefner currently holds 69.5 percent of the Class A and 27.7 percent of the Class B shares.

With the offer, Hefner said he is not interested in selling or merging Playboy, nor would he sell shares to a third party or enter into talks with any other financial suitor. Hefner cited his concern for the company's brand, the editorial direction of the magazine and the adult company's legacy.

The company said neither the board of directors or the special committee have made any decision yet regarding Playboy’s response to Hefner’s initial proposal.

The company also said there can be no assurance that any definitive offer will be made, that any agreement will be executed or that this or any other transaction will be approved or consummated.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Andi Avalon Is April's 'MYLF of the Month'

Andi Avalon has been named "MYLF of the Month" for April and stars in a new release with Nade Nasty.

Arizona Senate Removes 'Catch-22' Provision From Consent Bill

The Arizona State Senate has amended a bill that would impose new requirements for adult content uploaded online, removing a seemingly contradictory provision that could have effectively made it impossible for adult sites to operate in the state.

Lilly Bell, Emma Rosie Topline Latest 'Lesbian Stepsisters' From Sweetheart Video

2025 XMAs Girl/Girl Performer of the Year Lilly Bell and Emma Rosie headline the 14th volume of "Lesbian Stepsisters" from Mile High Media's studio imprint Sweetheart Video.

Svakom Featured on 'Naked Warm Up'

Svakom is featured in a new episode of “Naked Warm Up” on the Czech Republic's Óčko TV.

Leana Lovings Stars in Latest Release From MonsterPorn

Leana Lovings stars with Ashley Lane and Aria Sloane in the latest release from MonsterPorn, titled "Lunar Lovers."

Climaxx Media Launches Networking Platform

Climaxx Media has officially launched its new networking platform.

Lucy Mochi Performs 1st Boy/Girl in Vixen Debut

Lucy Mochi has performed her first boy/girl scene and made her Vixen debut alongside Parker Ambrose.

Orion Debuts 'RC Strapless Strap-On' Vibe From 'Javida' Line

Orion Wholesale has introduced the new RC Strapless Strap-On With Flicking Tongue vibrator from its Javida line.

Italian Court in Aylo Case Limits International Reach of AV Rules

An Italian administrative court has ruled that Italy’s recently-enacted age verification rules for adult content may not currently be enforced against sites based in other EU member states, pending further procedural action under the EU’s Directive on Electronic Commerce.

OCC, FDIC Prohibit Use of 'Reputation Risk' by Regulators

The Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC) on Tuesday issued a final rule codifying the elimination of ‘reputation risk’ as a criterion in their supervision of financial institutions.

Show More