Playboy Hires Advisors on Hefner Bid

CHICAGO — Playboy Enterprises announced today that its special committee board of directors has retained Raine Securities LLC as its financial advisor and Kaye Scholer LLP as its legal advisor.

The special committee was formed to consider Hugh Hefner’s bid to acquire the outstanding Class A and Class B shares of common stock of PEI that Hefner doesn’t currently own for $5.50 each. Hefner currently holds 69.5 percent of the Class A and 27.7 percent of the Class B shares.

With the offer, Hefner said he is not interested in selling or merging Playboy, nor would he sell shares to a third party or enter into talks with any other financial suitor. Hefner cited his concern for the company's brand, the editorial direction of the magazine and the adult company's legacy.

The company said neither the board of directors or the special committee have made any decision yet regarding Playboy’s response to Hefner’s initial proposal.

The company also said there can be no assurance that any definitive offer will be made, that any agreement will be executed or that this or any other transaction will be approved or consummated.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Aqua Jet' Cleansing Douche

Blush has debuted the new Aqua Jet cleansing douche from its Anal Adventures collection.

Lulu Chu Makes Her Ricky's Room Debut

Lulu Chu has made her Ricky's Room debut in the studio's latest release.

Agatha Vega, Ophelia Purr Star in Latest From Brazzers

Reigning XMA Europas Female Performer of the Year Agatha Vega stars with Ophelia Purr and Van Wyle in the latest release from Brazzers, titled "Wake Up! It’s Time to Fuck!"

Violet Myers Breaks the Mold in New X3 Magazine Drop

Violet Myers takes center stage in the latest issue of X3 magazine, the industry’s go-to “authenticity first” publication spotlighting the real personalities, passions, and stories behind today’s top stars.

Lilly Bell Returns to Deeper

Reigning XMAs Girl/Girl Performer of the Year Lilly Bell stars with Alberto Blanco in the latest release from Vixen Media Group studio imprint Deeper, titled "Sick Day."

Lovers Launches 2nd Phase of 'Feel Good, Do Good, Give Good' Campaign

Sexual wellness brand and retailer Lovers has launched the second phase of its philanthropic campaign for 2025, titled "Feel Good, Do Good, Give Good."

German Court Upholds Ban on PornHub, YouPorn

Germany’s Berlin Administrative Court has upheld a “network ban” on adult sites Pornhub and YouPorn for failing to comply with that country’s age verification regulations.

Leilani Li, Addis Fouché Star in Latest From TransAngels

Leilani Li and Addis Fouché star in the latest release from TransAngels, titled “Don’t Toy with Me,” alongside Tony Genius.

Elegant Angel, Adam & Eve Collab on New Feature 'Buddymoon'

Elegant Angel has partnered with Adam & Eve Pictures to release the new feature "Buddymoon."

Adult Time Launches 'Blast From The Past' Promo

Adult Time has revived its “Blast From The Past” series for a month-long campaign.

Show More