Playboy Hires Advisors on Hefner Bid

CHICAGO — Playboy Enterprises announced today that its special committee board of directors has retained Raine Securities LLC as its financial advisor and Kaye Scholer LLP as its legal advisor.

The special committee was formed to consider Hugh Hefner’s bid to acquire the outstanding Class A and Class B shares of common stock of PEI that Hefner doesn’t currently own for $5.50 each. Hefner currently holds 69.5 percent of the Class A and 27.7 percent of the Class B shares.

With the offer, Hefner said he is not interested in selling or merging Playboy, nor would he sell shares to a third party or enter into talks with any other financial suitor. Hefner cited his concern for the company's brand, the editorial direction of the magazine and the adult company's legacy.

The company said neither the board of directors or the special committee have made any decision yet regarding Playboy’s response to Hefner’s initial proposal.

The company also said there can be no assurance that any definitive offer will be made, that any agreement will be executed or that this or any other transaction will be approved or consummated.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

MAD Creativity on Direction, Teamwork, and Life Behind the Lens

Longtime industry photographer and rising director Mad Creativity came up with his moniker early in his career, while searching for something that would capture both sides of his creative life as a photographer and a freelance graphic designer.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Alana Rose Makes Her Brazzers Debut

Alana Rose has made her Brazzers debut alongside Juniper Ren, Ana Khalifa, and JMac, in “Sluts Up!”

UPDATED: European Commission Unveils AV App, Addresses Hacks

The European Commission’s age verification app is now technically ready and will soon be available for EU citizens to use in order to prove their age when accessing online platforms, European Commission President Ursula von der Leyen announced Tuesday.

Kiki Mink Makes Her WIFEY Debut

Kiki Mink has made her debut for Vixen Media Group studio imprint WIFEY alongside her partner, Cindy, and multi-XMAs winner Isiah Maxwell.

Pixie Kinzi Performs 1st Anal, Headlines LeWood's 6th 'Anal Behavior'

Pixie Kinzi performs her first anal scene and toplines director/performer duo LeWood’s (Francesca Le and Mark Wood) sixth volume of “Anal Behavior,” from Evil Angel.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

C. Stylex Makes Her Evil Angel Debut

C. Stylex has made her debut for Evil Angel alongside director Richard Mann.

Nina Nova Makes Her Adult Time Debut

Nina Nova makes her Adult Time debut alongside 2025 XMAs MILF Performer of the Year Penny Barber in the latest installment of the Girlsway series “Mommy’s Girl,” titled “A Bit of a Stretch.”

Naomi Noel Performs Her 1st Anal for Elegant Angel

Naomi Noel performs her first anal alongside Derek Savage in the latest release from Elegant Angel, directed by Jonathan Jordan.

Show More