"With stunning images on the home page, simplified navigation and easier access to the video library we anticipate conversion rates to significantly improve," Fleshlight affiliate manager Daniel Pacheco said.
The company’s aim is to improve upon connecting with visitors to the site, while taking full advantage of social networking sites such as Twitter, Facebook and MySpace.
The newly revamped Fleshlight.com also features a made-over testimonials section as part of the Buzz category, highlighting thousands of endorsements from satisfied customers.
"We have the best product for men, we have the best girls in the business, and we are going to continue to do everything we can to provide our customers with the best website possible," CEO Steve Shubin said.
Fleshlight said it plans on expanding its female sex toy offerings and will add product based on consumer demand.
Fleshlight’s other branded sites, Fleshjack.com and FleshlightGirls.com, are next in line for a makeover, according to the company.
Fleshlight's affiliate program, FNCash, offers a 30 percent commission on all sales at any of the company's websites: Fleshlight, Fleshjack and FleshlightGirls.
