The Penthouse/Rockstar Energy Drink party for 2,500 is scheduled for the night before the National Football League’s championship game on Feb. 5 at the Vault, a two-story, 30,000-square-foot venue that was a former depository for the Federal Reserve. Tickets are priced at $1,250 per person.
“We look forward to showcasing our magazine at cutting-edge events, including Super Bowl XL in Detroit,” said Tricia Medina, director of marketing for Penthouse.
Jamie Lynn, the 2006 Penthouse Pet of the Year, and other Penthouse Pets are slated to attend the party, which will include a big-name band.
Numerous Super Bowl parties, expected to draw celebrities around the country, will contribute to more than $300 million in economic activity around the Detroit Area.
“As you move from one Super Bowl city to another, groups like Penthouse and Hawaiian Tropic are looking to create sexy events with sizzle and pizzazz,” said Gary Harmon, CEO of Mad Advertising & Marketing, an event production firm in Pontiac, Mich. “They try to outdo one another in creating memorable events for their clients, customers and the general public.”