Fleshlight Files Suit Against Leading Novelty Companies

WASHINGTON — Sex toy manufacturer Interactive Life Forms, maker of Fleshlight and sex-in-a-can, filed patent infringement complaints against 25 companies to stop sales of sex toys in the U.S. that use its technology.

Interactive Life Forms filed the suit with the U.S. International Trade Commission and also filed a civil lawsuit in federal court in Austin where the company is based.

The complaint names seven manufacturers, 11 distributors and seven retailers including California Exotic Novelties, Pipedream Products, Honey’s Place, LFP, PHE and others.

In the suit, Interactive Life Forms claims the companies are selling products that are likely to cause confusion, mistake and deception of the public as to the identity of ILF's goods, causing irreparable harm to ILF. According to the complaint, the companies aren’t licensed to use the elastomeric gel invention and aren’t paying royalties.

"It's really about the manufacturers we're after," Brian Shubin, Fleshlight's executive vice president told XBIZ. "We have intellectual property rights and its our obligation to defend them."

Shubin said two patents and multiple trademarks are being violated through the sales of these products, but he added, Fleshlight is willing to work with all parties to come to an amicable agreement.

The suit claims the patents were issued in 1998 on a device shaped as a flashlight or thermos with elastomeric gel inside.

Interactive Life Forms said the case shouldn’t be limited to those companies and asked that the ITC ban imports of any unlicensed products made with the patented elastomeric gel.

When contacted, California Exotic Novelties and Pipedream Products said it had no comment at this time.

“Topco has not been served with the lawsuit," said Stanley M. Chernoff, Topco's director of business and legal affairs.

"However, we are aware that the lawsuit has been filed and alleges patent infringement. Topco is confident that it does not manufacture or sell any products that infringe the Fleshlight patent and shall vigorously defend itself against such allegations.”

Liberator told XBIZ it has not officially been served and is not aware of any litigation.

LFP responded, "LFP has no comment related to this issue at this time."

XBIZ is awaiting responses from the other companies named in the suit.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Blush Launches 'UrSelf' Line

Blush has launched its UrSelf line of pleasure products.

Chalovelo Debuts 'MotoX1' Stroker

Pleasure brand Chalovelo has introduced its new MotoX1 Masturbator.

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Missouri Lawmaker Attempts to Revive 'Health Warnings' for Adult Sites

A Missouri state representative has introduced a bill that would require adult sites to post notices warning users of alleged physical, mental, and social harms associated with pornography, despite a previous federal court ruling against such requirements.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Show More