Fleshlight Files Suit Against Leading Novelty Companies

WASHINGTON — Sex toy manufacturer Interactive Life Forms, maker of Fleshlight and sex-in-a-can, filed patent infringement complaints against 25 companies to stop sales of sex toys in the U.S. that use its technology.

Interactive Life Forms filed the suit with the U.S. International Trade Commission and also filed a civil lawsuit in federal court in Austin where the company is based.

The complaint names seven manufacturers, 11 distributors and seven retailers including California Exotic Novelties, Pipedream Products, Honey’s Place, LFP, PHE and others.

In the suit, Interactive Life Forms claims the companies are selling products that are likely to cause confusion, mistake and deception of the public as to the identity of ILF's goods, causing irreparable harm to ILF. According to the complaint, the companies aren’t licensed to use the elastomeric gel invention and aren’t paying royalties.

"It's really about the manufacturers we're after," Brian Shubin, Fleshlight's executive vice president told XBIZ. "We have intellectual property rights and its our obligation to defend them."

Shubin said two patents and multiple trademarks are being violated through the sales of these products, but he added, Fleshlight is willing to work with all parties to come to an amicable agreement.

The suit claims the patents were issued in 1998 on a device shaped as a flashlight or thermos with elastomeric gel inside.

Interactive Life Forms said the case shouldn’t be limited to those companies and asked that the ITC ban imports of any unlicensed products made with the patented elastomeric gel.

When contacted, California Exotic Novelties and Pipedream Products said it had no comment at this time.

“Topco has not been served with the lawsuit," said Stanley M. Chernoff, Topco's director of business and legal affairs.

"However, we are aware that the lawsuit has been filed and alleges patent infringement. Topco is confident that it does not manufacture or sell any products that infringe the Fleshlight patent and shall vigorously defend itself against such allegations.”

Liberator told XBIZ it has not officially been served and is not aware of any litigation.

LFP responded, "LFP has no comment related to this issue at this time."

XBIZ is awaiting responses from the other companies named in the suit.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Segpay Partners With Corey Silverstein for Legal Services

Segpay has partnered with adult industry attorney Corey D. Silverstein for specialized legal compliance and policy support for its merchant network.

Zalo Signs Distro Deal With ECN

Zalo has inked a deal with East Coast News (ECN) for U.S. distribution.

Toendi Debuts 'Aurora 2' Vibe

Toendi has unveiled its new Aurora 2 vibrator.

Missouri Governor Signs Bill Making AV Regulations State Law

Missouri Governor Mike Kehoe signed a bill into law on Thursday requiring adult websites to age-verify users in the state, finalizing a legislative “stamp of approval” for AV rules after Missouri’s attorney general unilaterally imposed similar regulations last year.

Ofcom Fines Fapello $845,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 630,000 pounds (about $845,000) against adult website fapello.com for failing to comply with provisions of the Online Safety Act.

Je Joue 'ILY G-Spot Wand' Featured in Vice Review

Je Joue’s ILY G-Spot Wand has been named Best G-Spot Wand in a new round-up of the best wand vibrators on Vice.com.

Beisar Introduces 'Pelor' Anal Vibe

Beisar has debuted its Pelor vibrating anal pleasure product.

Holiday Now Shipping 'Zumio X2' Stimulator

Holiday Products is now shipping the Zumio X2 clitoral stimulator.

CalExotics Appoints Lupe Martinez, Austin Ferdinand to Executive Team

CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.

Sportsheets Names Emily Silva Director of Product and Merchandising

Sportsheets has appointed Emily Silva as its new director of product and merchandising.

Show More