BERLIN — Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.
Under the agreement, Xgen will incorporate the technology into a new range of suction-based stimulators. While the license compensation is confidential, it includes ongoing royalty payments for continued use of the tech.
“This partnership underscores our commitment to safeguarding and responsibly sharing our intellectual property,” said Lovehoney CEO Johannes von Plettenberg. “We are pleased that Xgen recognizes the value of our technological advancements, and we look forward to a productive collaboration that drives creativity and growth throughout the sexual wellness sector.”
Added Xgen CEO Andy Green, “At Xgen, innovation and fair competition are at the heart of our mission. We are excited to collaborate with Lovehoney Group to introduce new and inspiring products to consumers while fully respecting the intellectual property that supports them.”
For more information, visit lovehoneygroup.com and xgenB2B.com.
