Canada's We-Vibe Awarded Best Adult Product at the 2010 ETO Awards

OTTAWA, Canada — The We-Vibe was awarded best adult product 2010 at last night's ETO Awards in Birmingham, UK.

The ETO Awards honor the highest achievers in the erotic trade industry, including online retailers, lingerie companies, magazines, film distributors and sex toy manufacturers.

According to We-Vibe’s manufacturer Standard Innovation Corporation, the We-Vibe has proven itself to be a leader and innovator in the adult toy industry since the launch of the product in early 2008. The Canadian based company has expanded and is now carried in over 50 countries around the world.

“Winning the ETO Best Adult Product Award last night continues to demonstrate that the We-Vibe is a game-changing product and a true technological innovation,” said Nelson Wood, company president. “We are thrilled to be formally recognized with this award. We-Vibe adds this award to their trophy case that includes Best Selling Product 2009 (Venus Berlin), Hot Product 2009 (Storerotica), Best Toy for Couples 2009 (UK Sex Toy Awards) and Most Innovative Product 2008 (Venus Berlin).

The award was accepted on their behalf by their UK distribution partner and friends at LoveHoney.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Show More