The move comes on the heels of the company’s recent delve into social media, aimed at creating a more prominent online presence.
While Pure Play Media’s current site, www.pureplaymedia.com, is directed towards retail buyers, the blog offers an exclusive look behind Pure Play Media, offering new and interesting content for both retailers and fans alike. The site provides studio-specific news, plus the latest on trends, events, special features, contests, and highlights at Pure Play Media. Also noteworthy are the Pure Play Editor’s Picks – bringing titles to light that have notably good, strange, or unique content.
"The site is a new direction for us, and works to complement our current B2B site (www.pureplaymedia.com)," said Richard Arnold, Pure Play Media CEO.
"The blog allows us to really take viewers behind our company and the studios we work with, giving our audience access to material they’ve never seen before – and wouldn’t see otherwise," he said.
"To say that blogging and social media is important to adult industry companies is like saying air is important to breathe,” states Alyss Heart of the Naughty Tweet Network. “To be alive and successful in today's highly competitive industry you need to employ as many tools as possible to reach consumers. Being interactive and relevant with your consumer base is key to attract new and existing consumers. The best way to accomplish that is through these readily available tools."
Pure Play Media's blog can be found here.