The merger makes available a comprehensive public relations and social media marketing firm for all aspects of the adult entertainment industry not limited to companies but to individual talent as well.
“We wanted to take our strengths and make something that was available to anyone in the industry, not just the studios,” Hourglass8 Media President Kelly Shibari said.
“The NaughtyTweetNetwork has a well-established place in social media for talent whereas Hourglass8’s strength has been primarily in the B2B market. With so much business being done online between companies, talent and fans, it only made sense to collaborate and offer something truly comprehensive.”
The NaughtyTweetNetwork’s family of sites include PornStarTweet as well as its satellite sites AltGirlTweet, WebGirlTweet and PornExecTweet, among others.
Hourglass8 Media specializes in social media marketing consults for the adult industry and Shibari has spoken at numerous adult and mainstream conferences on the power of social media for marketing purposes.
"Social Media is serious, sophisticated business now," NaughtyTweetNetwork’s Alyss Heart said. "Gone are the days of having some intern build a page and hope traffic rolls in. If your business isn't investing in social media and related tools you will be left in the dust. Kelly has a unique perspective on the business that will prove amazing to our clients. We're building a company that can help companies, studios, brands, established stars and would-be's regardless of budget — more importantly we've got the tools, knowledge as well as consumer and industry attention to kick-start any campaign like no other company."
The combined companies have already completed and will be launching a series of new sites in the NaughtyTweetNetwork in the near future to further enable their ability to penetrate market segments.
"For some time we have been looking for ways to extend our business, the overall impact of the NaughtyTweetNetwork, while maintaining our high level of excitement for social media,” NaughtyTweetNetwork’s Pete Housley said. “At the recent XBIZ Summer Forum 2010, it became clear that Kelly Shibari would be the perfect addition to our team. She is the first addition; Kelly will join us in discussions with other leaders in the adult entertainment social media field as we continue to expand and offer more services in this continually challenging environment.”
NaughtyPR has programs available for both corporate as well as individual clients and will incorporate facets previously offered by both companies in the past, as well as new marketing vehicles that utilize real-time interactions between consumers and the industry.
