Eldorado Now Offering Rene Rofe Lingerie

BROOMFIELD, Colo. — Eldorado has added Rene Rofe to its list of packaged lingerie offerings.

“We are excited and proud to be able to offer the Rene Rofe Lingerie line,” Eldorado CEO Larry Garland said. “Their styles, quality, and affordability are unsurpassed in the industry.”

The 20-year-old lingerie company is a leading designer, importe, and wholesaler of intimate apparel and is a top supplier to Victoria’s Secret in addition to being the uniform sponsor of the 2010 Lingerie Football League.

“Lingerie is big business and with a low price point and high quality, it can even be an impulse buy in most stores,” said Joe Tawil, president of Rene Rofe’s Sexy Lingerie Division. “Rene Rofe supplies about 3-4 percent of all women’s lingerie in the U.S.A.”

Tawil said merry widows are the bestsellers in the Rene Rofe line, and other hot trends for 2010 include body stockings — “on fire!” –– plus sizes — “15-25 percent of all lingerie sales are plus size.”

Eldorado also offers lingerie from other top manufacturers, including Dreamgirl, Allure, Magic Silk, Coquette and Elegant Moments.

For a copy of Eldorado’s 2010 Lingerie Catalog, call (800) 525-0848, or email sales@eldorado.net.