Playboy Names New Digital Ventures Managing Director

CHICAGO — Playboy Enterprises, Inc. announced today that Paul H. Lee has been named managing director of new digital ventures effective May 17.

Lee, 35, will be responsible for launching, acquiring, partnering with, and investing in new digital business opportunities.

He joins Playboy from the Peacock Equity Fund, a joint venture between NBC Universal and GE Capital, where he currently serves as senior vice president.

"Paul's investment experience and expertise with digital business development make him the perfect choice to oversee our new digital initiatives," said Scott G. Stephen, executive vice president of PEI's Print/Digital Group.

"His keen ability to build 21st century companies from inception to growth will help us further leverage the power of the brand and build new revenue streams for Playboy."

"The Playboy brand presents many opportunities to create additional revenue streams," Lee said. "By combining new digital business models and the iconic nature of the brand, Playboy can significantly expand its digital footprint and I am excited to lead this effort."

Lee was a founding member of the Peacock Equity Fund in 2007. As a deal partner, he focused on investments in the mobile and gaming sectors. Peacock Equity's investments include 4INFO, Adify, Bigpoint, Blogher, Greystripe, Healthline, Ramp, and Rubicon Project.

Playboy said Lee serves on the board of directors in several Peacock Equity investments.

He began his career with Accenture in 1997 and held a series of increasingly responsible positions in the media and technology industries before joining the Peacock Equity Fund.

Scott Flanders, Playboy's chief executive officer, said, "Digital media is poised to be a significant growth driver for Playboy. Paul's knowledge, experience, and network will enable him to identify and execute new digital business ventures for the company that can further monetize our rich editorial content and superior consumer brand awareness."

Lee will be based at the company's headquarters in Chicago.