According to the company, this new print magazine will score with the exploding mature market. The premiere issue features 59-year-old hot tub saleswoman and grandmother of four Rita Daniels as cover girl.
Nine more over-50 models are showcased, including the famous 65-year-old superstar Georgette and 51-year-old Florida porn star and stripper Persia Monir.
Six of the 10 pictorials are hardcore boy-girl layouts.
"The readers of our related magazine 40Something wanted more and more women over 50 and over 60," Editor Dave Rosenbaum noted. "We introduced 50PlusMilfs.com which quickly became the fastest growing older woman site on the Internet."
"That's when we decided that a print magazine devoted exclusively to 50somethings and 60somethings didn't merely make good economic sense," Rosenbaum added, "it was something we owed to our devoted readers."
Retailers and distributors can get more information about 50PlusMilf magazine (SCORE Special #198) by contacting Curtis Circulation Company at (201) 634-7400.
A softcore version is also available for stores outside the U.S. that do not stock hardcore products.