The exclusive content provided by the Playboy channel will be marketed to mobile operators for distribution to their subscribers and directly to consumers via specific niche channels of distribution such as Playboy TV and Playboy.com. Mobile Streams is speculated to have a potential audience of more than one billion users.
"We are really excited about the opportunity to deliver our lifestyle and adult entertainment content to the mobile users of the region,” Playboy TV Latin America and Iberia General Manager Alejandro Iglesias said.
“We are delighted to have formed this very strategic partnership with Playboy TV Latin America and look forward to delivering this enticing content into the market,” Mobile Streams CEO Simon Buckingham added.
Playboy TV Latin America is part of the Playboy TV division owned by Claxson Interactive Group and Playboy Entertainment Group, which currently creates 1,500 hours annually of original programming used on Playboy TV networks both in the U.S. and abroad.
“Our partnership with Mobile Streams is definitely a key step in our strategy to move into the mobile space,” Inglesias said.
Mobile Streams also recently joined forces with several other companies seeking to generate additional revenues from its programming, including Fineline Holdings, which announced a distribution rights and licensing agreement with the company last week.
According to reports by various research firms, the global market for mobile entertainment will be worth $42.8 billion by 2010. Mobile Streams, which distributes content to users in 81 countries, is double the size of any other single content distributor, providing downloadable content to nine of the 10 major European carriers.
The company delivers its own globally focused “direct to consumer” graphics via its websites and distributes its content to established industry brands, including Vodafone, Hutchison 3G, Sony Music, Sony Ericsson, Samsung Fun Club, Sam's Club, Cingular and Sonera Zed.