Dating Affiliate Program HookupBucks Launches

SCOTTSDALE, Ariz. — Adult industry vet John Skorik is leading the team behind the new MaxCash-backed HookupBucks affiliate program, which officially launched today.

Skorik said that the one fact that the team behind HookupBucks wants to stress is the customization being offered to affiliates.

“The HookupBucks program is equipped with all your standard promotional tools necessary to sell a dating product but our main focus and what sets us apart is dealing one on one with affiliates to create custom tools catered to their needs and their traffic sources,” he said, adding that the team plans on being hands-on with its affiliates, evaluating their traffic and offering tailor-made solutions.

Skorik told XBIZ that what sets the WeCanHookup.com line of dating sites apart from others are the fun features popularized by mainstream social networking sites such as online games and gifts that will be incorporated into WeCanHookup as micro-transaction add-ons.

“Members can have their profiles listed as Featured Members for about $5 to $10,” Skorik said. “They are small transactions but they will add up for affiliates that choose to participate in revenue sharing.”

A cart of add-ons, including games, virtual roses and eBay credits will roll out in one to two weeks, Skorik said.

The site currently boasts “a couple thousand members,” which have been acquired through traffic deals and affiliates during its beta launch.

The members represent an equal mix of males and females for straight hookups. A gay hookup site for the WeCanHookup line of sites in currently in the works, Skorik said.

“It will be ready to launch in about 30 to 60 days,” he said. “We want to make sure it is performing well before we officially roll it out.”

HookupBucks is offering a promo through February to celebrate the launch.

Affiliates can earn $50 PPS or 65 percent revenue share.

Skorik and the HookupBucks program are featured in the February issue of XBIZ World.

For additional information, visit HookupBucks.com.

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