Toronto Payment Service Rebranded

TORONTO — UseMyBank has announced the launch of a whole new 'face' to the company; including a new name, a new website and a new line of payment solutions.

"2009 was a year of tremendous growth for us," CEO and founder, Joseph Iuso, said. "The new name, UseMyServices, more accurately reflects our new, expanded line of processing solutions that we will now be offering to our international merchants and customers."

According to the company, its flagship product will still bear the original company name, UseMyBank. Powered by UseMyServices's proprietary, user-friendly technology, it allows consumers to pay for goods and services using their online banking service, without exposing sensitive financial information to the online merchant. The funds move from the bank account in real time, lowering the risks of traditional ACH or eCheck processing, which may take three to five days to clear.

Two new additional white label products have also been launched: UseMyWidget and UseMyServices. Both offerings are geared towards merchants that want to use their own branded payment solution.

"We've been working with a number of enterprise level merchants, and payment processors this past year, so developing the white label platform was the next logical step for us," Iuso said. "Our technology is very flexible, and makes an excellent, easy to integrate addition to virtually any processor platform."

2009 also saw the addition of Australia, Switzerland, Germany, Belgium and Poland to the platform, with Mexico scheduled to be added early this year.

"It's the next step for companies that are looking to offer their merchants something beyond the typical ACH or EFT service," Iuso concluded.

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