Iconix Reportedly Breaking Off Talks With Playboy

CHICAGO — Iconix has called off talks to buy Playboy Enterprises after determining it wouldn’t be feasible to sever the Playboy brand from the company’s other assets, Bloomberg reported Wednesday.

Iconix was interested in licensing the brand and had wanted to “divest, shut down or find partners” for Playboy units, Bloomberg reported.

Iconix owns and licenses brands such as London Fog, Danskin, Candies, Joe Boxer and Rocawear. The company has been looking for acquisitions to add brands that it can license to retailers and manufacturers.

Other companies also have been in the running for Playboy. Golden Gate Capital, Virgin Media, Apollo Capital Partners and Providence Equity Partners also reportedly heard Playboy's sales pitch.

Playboy shares fell 13 percent to $3.35 Wednesday morning. The stock had gained 78 percent this year before today.

In other company news, Playboy appointed Senior Vice President Robert Campbell to be the company's interim chief financial officer starting Jan. 1.

Campbell will replace Linda Havard, who announced her resignation last month and steps down at the end of the year.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Debuts 'Grinders' Collection

Pleasure brand Full Circle has introduced its new Grinders line of vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Isa Bella, Selena Ivy Topline 'Lesbian Sex 28'

Isa Bella and Selena Ivy headline the latest release from Girlfriends Films, titled “Lesbian Sex 28.”

Catherine Knight Stars in Latest From Brazzers

Catherine Knight stars in the latest release from Brazzers, titled "GRWM (To Fuck)."

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Show More