IntenseCash’s Parent Acquires JustUsBoys.com

WESTMINSTER, Colo. — The operator of IntenseCash on Monday said it acquired the JustUsBoys.com website and magazine.

Billed as “The Free Gay Guide to the Sexy Side of the Net,” JustUsBoys.com began in 2005. Its print publication has a circulation of 100,000.

Mark Erickson, president of IntenseCash’s parent, BluMedia, said that advertisers will benefit from exposure both online and in print, reaching more potential customers than with single media platforms.

“Having the magazine and one of the largest free gay sites in the world in addition to our IntenseCash affiliate program and GayMainStreet.com webmaster board will give BluMedia unprecedented marketing power,” Erickson said.

Erickson said he intends to ramp up circulation of the magazine, which is the largest per issue free gay adult publication in the nation.

“We expect to expand the reach of JustUsBoys.com magazine by mid-year and increase penetration throughout the Midwest and other under served areas,” Erickson said.

With the acquisition, adult industry veteran Andrew “AndyMike” Yancey will become an employee of BluMedia and remain in his current position as webmaster of JustUsBoys.com. Shannon Prewitt, one of the current owners of JustUsBoys.com, will continue to manage the JustUsBoys.com Magazine and coordinate consumer events and promotions for BluMedia.

Terms of the deal weren’t disclosed but Erickson said it was in “the millions of dollars.”

Besides GayMainStreet.com and Intense Cash, BluMedia also owns a large collection of gay adult membership sites, including BrokeStraightBoys.com, CollegeBoyPhysicals.com, BrokeCollegeBoys.com and BoyGusher.com, as well as more than a dozen other properties.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

Show More