ICANN Targets Surfer Redirects

LOS ANGELES — The Internet Corporation for Assigned Names and Numbers (ICANN) is taking a closer look at what domain registrars are doing with visitors who are not finding the website they are looking for.

ICANN recently issued a "new gTLD program explanatory memorandum," entitled "Harms Caused by NXDOMAIN Substitution in Top-level and Other Registry-class Domain Names," to address the issue of domain name registries that redirect users to advertiser's or other partner websites when a surfer attempts to visit a mistyped or non-existent URL.

"ICANN strongly discourages the use of DNS redirection, wildcards, synthesized responses and any other form of NXDOMAIN substitution in new and existing gTLDs and ccTLDs and any other level in the DNS tree for registry-class domain names," the memo finds. "If a gTLD, ccTLD or registry-class domain manager intends to offer a service that depends on NXDOMAIN substitution, it should consult with technical experts (e.g., IAB/IETF, SSAC) on the possible effects of such implementation, and submit the proposal for global public scrutiny before implementing such a service, as appropriate."

ICANN's restrictions target registry-class domain name (RCDN) managers, such as those providing registrations for .com and .net TLDs, as well as those seeking to develop new TLDs such as the adult industry-targeted .XXX initiative.

"Normally if someone wants to make use of a domain, they have to register it (and pay a fee for the right to use it)," stated the ICANN memo. "In the case of NXDOMAIN substitution in a RCDN, the registry would be making use (and perhaps profit) from all or a subset of the uninstantiated domains without having registered or paid for them."

The limitations would reportedly not apply to Internet service providers and others that use similar surfer redirects, instead focusing on the growing arena for new registrars in light of ICANN's plans to expand the array of available top-level domains.

"Since ICANN was founded ten years ago as a not-for-profit, multi-stakeholder organization dedicated to coordinating the Internet's addressing system, one of its foundational principles, recognized by the United States and other governments, has been to promote competition in the domain-name marketplace while ensuring Internet security and stability," the ICANN memo states. "The expansion of the generic top-level domains (gTLDs) will allow for more innovation, choice and change to the Internet's addressing system, now represented by 21 gTLDs."

View Document

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

On-Chain JAV Distribution Platform 'HandSome' Goes Live With Open Beta

Fukuoka tech firm Fidem has officially rolled out an open beta version of HandSome, a new Japanese Adult Video (JAV) content distribution platform built on blockchain technology.

Arcom Investigates Mym Over SREN Compliance

French media regulator Arcom is investigating creator platform Mym to determine whether the site may have violated age assurance rules and/or other requirements of France’s Security and Regulation of the Digital Space (SREN) law.

England, Wales to Enforce 'Extreme' Content Laws Starting Nov. 6

England and Wales will begin enforcing new laws criminalizing depictions of “non-fatal strangulation,” as well as sexual content in which adults portray underage characters, starting Nov. 6, the U.K. Ministry of Justice announced Friday.

Report: UK Film Classification Board to Monitor 'Extreme' Content Online

The U.K. government has tapped the British Board of Film Classification (BBFC) for a pilot program to monitor online pornography for illegal and “extreme” content, as it prepares to enforce new content restrictions, British media outlet Sky News is reporting.

New Federal Report Slams Debanking but Ignores Adult Industry

The Office of the Comptroller of the Currency (OCC) on Wednesday released a report on debanking activities at nine large national banks, but omitted any mention of the adult industry, despite previously identifying it as a sector facing banking discrimination.

EU Court Rejects Stripchat Challenge of Past VLOP Designation

The EU’s General Court on Wednesday ruled against Stripchat in a lawsuit seeking to annul a 2023 European Commission decision designating the site as a “very large online platform” (VLOP) under the Digital Services Act (DSA).

Aylo Case Against Utah VPN Rule on Hold Pending Legislative Changes

A federal court has paused Aylo’s suit over a Utah law making adult websites liable if minors bypass age verification by circumventing geolocation efforts, until the state legislature can meets to potentially amend the statute.

German High Court Puts Pornhub, YouPorn 'Network Ban' on Hold

A German high court on Friday temporarily barred a state media regulator from ordering internet providers to cut off access to Aylo-owned adult sites Pornhub and YouPorn in Germany, pending further action by Cypriot and European Union authorities.

Luxembourg Media Regulator Fines LiveJasmin for AV Noncompliance

The Luxembourg Independent Audiovisual Authority (ALIA) has levied a fine of 25,000 euros (approximately $28,000) against webcam platform LiveJasmin for failing to comply with provisions of the country’s Electronic Media Law.

AdultHTML Introduces Subscription Option for Website Owners

AdultHTML has added a subscription option for its web development service, allowing site owners to pay a monthly fee for access to developers and tools.

Show More