ICANN Targets Surfer Redirects

LOS ANGELES — The Internet Corporation for Assigned Names and Numbers (ICANN) is taking a closer look at what domain registrars are doing with visitors who are not finding the website they are looking for.

ICANN recently issued a "new gTLD program explanatory memorandum," entitled "Harms Caused by NXDOMAIN Substitution in Top-level and Other Registry-class Domain Names," to address the issue of domain name registries that redirect users to advertiser's or other partner websites when a surfer attempts to visit a mistyped or non-existent URL.

"ICANN strongly discourages the use of DNS redirection, wildcards, synthesized responses and any other form of NXDOMAIN substitution in new and existing gTLDs and ccTLDs and any other level in the DNS tree for registry-class domain names," the memo finds. "If a gTLD, ccTLD or registry-class domain manager intends to offer a service that depends on NXDOMAIN substitution, it should consult with technical experts (e.g., IAB/IETF, SSAC) on the possible effects of such implementation, and submit the proposal for global public scrutiny before implementing such a service, as appropriate."

ICANN's restrictions target registry-class domain name (RCDN) managers, such as those providing registrations for .com and .net TLDs, as well as those seeking to develop new TLDs such as the adult industry-targeted .XXX initiative.

"Normally if someone wants to make use of a domain, they have to register it (and pay a fee for the right to use it)," stated the ICANN memo. "In the case of NXDOMAIN substitution in a RCDN, the registry would be making use (and perhaps profit) from all or a subset of the uninstantiated domains without having registered or paid for them."

The limitations would reportedly not apply to Internet service providers and others that use similar surfer redirects, instead focusing on the growing arena for new registrars in light of ICANN's plans to expand the array of available top-level domains.

"Since ICANN was founded ten years ago as a not-for-profit, multi-stakeholder organization dedicated to coordinating the Internet's addressing system, one of its foundational principles, recognized by the United States and other governments, has been to promote competition in the domain-name marketplace while ensuring Internet security and stability," the ICANN memo states. "The expansion of the generic top-level domains (gTLDs) will allow for more innovation, choice and change to the Internet's addressing system, now represented by 21 gTLDs."

View Document

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

Pineapple Support to Host 'Life Transitions' Support Group

Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

CamSoda Launches 'Trick or Tease' AI Companions

CamSoda has launched its Halloween-themed Trick or Tease AI companions.

Russian Lawmakers Call for Age Verification

Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Show More