Another Suitor in Talks to Buy Playboy

CHICAGO — Add former Playboy executive Jim Griffiths and Golden Gate Capital to the list of suitors interested in purchasing the adult entertainment giant.

Griffiths and Golden Gate Capital are talking jointly with Playboy Enterprises to sell itself for about $300 million, a source familiar with the matter told Reuters Friday.

San Francisco-based Golden Gate Capital primarily invests in software and IT services, semiconductor and electronics companies, security companies, financial services, retail stores and restaurants.

Some of its portfolio includes the newly purchased Eddie Bauer chain, Romano’s Macaroni Grill, Express, Sierra Systems and Max Media.

The company also is in separate talks with Iconix, which owns and licenses brands such as London Fog, Danskin, Candies, Joe Boxer and Rocawear.

Iconix reportedly wants to bring in a publishing partner to buy Playboy magazine while it would keep the licensing part of the company.

Playboy's shares were up 6.1 percent at $4.32 in Friday's trading on the New York Stock Exchange.

Playboy stock rose 42 percent on Thursday, following initial news of the talks with Iconix.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time Drops New Installmet of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Coco Bae Fronts Latest From Reality Kings

Coco Bae stars with Jordi El Nino Polla in the latest release from Reality Kings.

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Show More