The interactive app offers both games and picture viewing applications, built on the content lines from TopBucks’ sister company, gay porn studio Male Spectrum.
“We’re always looking to offer webmasters new and different ways to promote our sites and products, and the success of the iTouchHer web app led to immediate feedback from webmasters, asking us if we were going to develop the same sort of app for the gay market,” said Lea Busick, marketing director for TopBucks Mobile. “That was an easy request for us to say yes to, as it was always our intent to offer a gay complement to iTouchHer.”
For the web app’s launch, iTapHim offers two picture viewing functions — “Sam and Nikko” and “Body Building,” as well as “Meat Match,” a game that challenges the viewer to match a model’s face to one of three disembodied cocks depicted on the same screen.
After completing any of the three games, the viewer is rewarded with a free video. After completing all three games, the user is rewarded with a special discount subscription offer for Male Spectrum’s flagship mobile site, iMaleSpectrum.com.
Busick said that like with iTouchHer, webmasters can expect additional games to be added to iTapHim in the months ahead.
“We’ve kept it pretty simple for our initial launch of iTapHim, but we’re planning on developing more intricate games in the future,” Busick said. “As it stands, it’s a new and different way for webmasters to expose our top gay talent to their surfers, and something that goes beyond typical gallery content or banner ads into the realm of interactivity and user engagement.”
The link code for the iTapHim web app is located in the Sales Tools section of the webmasters area of TopBucksMobile.com, under Extra Tools.
