Sedo Chief Operating Officer Jeremiah Johnston told XBIZ that traffic monetization is a multimillion dollar industry, drawing in big bucks in exchange for new leads from search engine visitors, organic traffic from domain name type-ins, or banner ad views.
“Companies like Sedo and Parking Panel simply help connect advertisers with what we believe to be the superior source of leads: unique visitors to domains employing direct navigation to search for relevant content,” he said.
Sedo will incorporate the ParkingPanel.com brand into its own, and ParkingPanel members will smoothly be transitioned to Sedo’s platform by the end of the month. Members can now take advantage of Sedo’s monetization engine, parking templates and reportedly the largest domain name marketplace.
Johnston also said Sedo has partnered with ParkingPanel for years, and always knew its technology would be a prime fit that would surely strengthen its market share, especially in the U.S.
“Undeveloped domains being listed for sale are the perfect fit for traffic monetization, as the domain owner gathers invaluable research from our traffic analyzer tools,” he said. “Few things help promote a domain for sale [better than] seeing a Sedo page with links to where it can be purchased when someone visits.”
Johnston also noted that with the addition of ParkingPanel’s portfolio, Sedo has a better inventory of traffic that will appeal to a wider variety of advertisers from around the world.
“Whether a domain is best used to monetize traffic, being sold to a new or existing business, or requires one-to-one brokerage support and account management, the combination of Sedo's award-winning marketplace, monetization and brokerage services can ensure the domain owner achieves their goals,” he said. “Throw in the fact that Sedo operates half a dozen regional sites and provides AAA-rated customer support (according to the Better Business Bureau) in 28 different languages, and it means we can provide any domain owner or advertiser access to a global market for domain names and direct navigation traffic.”
