12Mail App Brings Multimedia Messaging to iPhone

LOS ANGELES — Multimedia messaging has finally come to the iPhone, though without Steve Jobs' help.

Multimedia messaging, or MMS, refers to any text messages that also include video, photos or other rich elements. Users have been clamoring for MMS support since the iPhone’s introduction, only to be disappointed.

But a startup tech company has brought a miniature version of the service to the iPhone. The company is called 12Seconds.tv, and it specializes in 12-second video messages that users can post to social-networking websites.

The company has adapted their site's functionality to a new iPhone app called 12Mail. It works like this:

Users record messages 12 seconds or less in length and post them to their friends Facebook or Twitter profiles. If their friends also have the iPhone app, they can receive the messages. If they don't, they'll only see a text link to a 12Seconds.tv message. The app doesn't work with the iPhone 3G or with first-generation devices.

So far, the app has been receiving good reviews, including a rave from reviewer Lonnie Lazar from the website CultofMac.com.

"Compiling videos stored on a user’s phone or recording new video is dead easy, and most brilliant of all, the app only uses the first 12 seconds of any video users choose, keeping messages small enough to send and receive painlessly even over a slow Edge connection," he said. "The app uses push notification and features the ability to annotate with text titles and geotags."

Tech analyst MG Siegler pointed out that Apple clearly saw the potential for naughtiness with the new app. The App Store labels 12Mail with the warnings that it may include “frequent or intense sexual content or nudity” and “frequent or intense realistic violence.”

"Apple clearly loves the possibilities of video messaging," Siegler wrote.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters by country in August and September.

AV in Focus: A Guide to Unlocking Compliance With Clarity

The age verification era isn’t coming — it’s here. Laws are already on the books in numerous U.S. states, as well as in the U.K., France and beyond.

Canadian Privacy Commissioner Endorses National AV Bill

Philippe Dufresne, privacy commissioner of Canada, has voiced support for a bill that would impose fines of up to $500,000 on adult sites that do not implement age verification for Canadian viewers.

Ricky Johnson Launches 'Ricky's Resort' Through YourPaysitePartner

Ricky's Room studio honcho Ricky Johnson has launched his latest site, RickysResort.com, through YourPaysitePartner (YPP).

Industry Attorney Paul Cambria Retires After 50 Years of Practicing Law

After more than a half-century in practice, during which he provided the defense in some of the adult industry's most notable legal cases, attorney Paul Cambria has retired.

2026 XMA Nominations Party Set for Nov. 19 in Hollywood

The 2026 XMA nominations reveal party will take place at Keys on the Sunset Strip on Wednesday, Nov. 19, with red-carpet arrivals starting at 8 p.m.

Show More