Ala. Supreme Court Nixes Challenge to Sex Toy Ban

MONTGOMERY, Ala. — Alabama Supreme Court justices, 7-2, ruled on Friday that Hoover, Ala.-based Love Stuff can’t sell vibrators and other sexual devices.

The decision upholds the state’s anti-obscenity law, with justices stating that “public morality can still serve as a legitimate rational basis for regulating commercial activity, which is not a private activity.”

Love Stuff, in its appeal to the Supreme Court, had claimed the state law banning the sale of sexual aides was unconstitutional and that it its unconstitutionally vague.

The justices, in their ruling on Friday, quoted the 11th U.S. Circuit Court of Appeals in a similar 2004 case, Williams vs. Attorney General of Alabama. In that case, plaintiffs seeking to sell sex toys and novelties were seeking to enjoin enforcement of the state’s anti-obscenity statute.

"As the 11th Circuit in Williams pithily and somewhat coarsely stated: 'There is nothing 'private' or 'consensual' about the advertising and sale of a dildo," the justices said.

XBIZ was unable to reach Huntsville lawyer Amy Herring for comment by press time, but she told the Associated Press that the store is reviewing its options for appeal.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Ofcom Cites Web Prime, Porntrex for Alleged AV Violations

U.K. media regulator Ofcom on Tuesday notified two operators of adult websites of the agency’s provisional determination that the companies have failed to comply with provisions of the Online Safety Act.

FSC: Utah Excise Tax on Adult Content Goes Into Effect October 1

The Free Speech Coalition (FSC) has issued an advisory that the Utah Excise Tax goes into effect tomorrow.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Aylo Wins Preliminary Injunction Against Utah AV Law's VPN Rule

A federal court on Thursday issued a preliminary injunction preventing the state of Utah from enforcing a legal provision that would make adult websites liable if minors in the state circumvent geolocation efforts in order to bypass age verification.

Show More