The event took place at the Yerba Buena Center for the Arts in San Francisco. The audience consisted mainly of Apple employees and journalists, which provided live-blogging reports of the announcements.
Prior the event, the Macworld site reported lower prices on iPods. The $199 iPod Nano 16 GB was cut to $149, and the 8 GB that was $149 is now $129. The iPod Classic 120 GB dropped from $249 to $229.
Apple’s announcements during the event included:
- A digital camera and video camera have been added to the iPod Nano. With a single click, videos can be posted on YouTube. The new Nano, which is available today, also has an FM radio with live pause, microphone and speaker and a pedometer. It is priced $149 for the 8 GB model and $179 for the 16 GB.
- The prices of iPod Touches also have been reduced. The iPod Touch with 32 GB of storage space went from $399 to $299. The 8 GB model will now be $199 and a 64 GB model will be $399.
- iTunes has added the Genius feature that chooses related content and can be programmed to play from the library in a steady stream. A similar feature will offer recommendations for apps.
- Mobile users can manage apps from iTunes. A new homesharing feature in iTunes allows users to copy music, movies and TV shows among up to five personal computers running iTunes in a home.
- iPhone users now have 30,000 ringtones available to them for $1.29 each.
- iTunes LP will offer more graphics and album and artist information, including photos, lyrics and videos. Downloaded DVDs also will feature additional exclusive content.
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