Lea Busick, TopBucksMobile marketing and sales director calls the gay and tranny mobile niche an untapped market.
“Affiliate programs capitalizing on gay and tranny mobile traffic are few and far between, so that valuable traffic isn’t being monetized by many webmasters,” Busick said. “Webmasters might have 90 percent straight traffic, but if they offer up gay or tranny sites, they can optimize that traffic by utilizing our mobile content rather than letting that mobile traffic go to waste.”
Busick told XBIZ there is a demand for gay and tranny mobile content.
“Consumers want more mobile content and gay consumers or those who have a proclivity to tranny/shemale are among the most loyal customer bases in adult,” she said.
“This promo is a perfect vehicle for monetizing that type of traffic. And, we’ve found in our experience that ratios and retention rates for mobile are vastly significant compared to regular paysites. We’ve seen increases in those numbers that have led us to expand our mobile content and optimize our mobile sites/tools to help webmasters take advantage of this untapped market.”
TopBucks recently implemented mobile photo and video galleries for affiliate use. Adding a mobile category to a site, allows a mobile surfer to more easily find content suitable for his device, the company said.
All of TopBucks’ sites are built on DVD content and can be accessed on an iPhone, Palm Pre, Blackberry and iPod Touch, among others.
In addition to conventional webmaster tools, TopBucksMobile offers custom white labels and mobile redirect scripts.