“Traditionally, adult webmasters have been excluded from mainstream ad networks that pay guaranteed revenue per impressions and have been relegated to taking on all the risk from pay-per-sale only programs,” Adult AdWorld co-founder Sarah Taylor said. “We are offering them the opportunity to sell their quality ad inventory to advertisers looking for their demographic.”
The network exclusively serves adult and alternative publishers. Taylor said the company will focus on providing advertisers with targeted traffic by using special ad-serving technology and targeting by niche, country, day and time.
For webmasters, that means guaranteed income, regardless of signups or click-through traffic, according to Taylor.
Webmasters place short HTML code on their sites for the ad or ads they want to run and are paid every time a visitor views the ad. Several ad types are available, including layered ads, popups, pop unders, targeted visitors, banners in a variety of sizes and text links.
The payout percentage works on a sliding scale between 40-60 percent based on the amount of revenue generated for the ad network that month.
Taylor said all adult webmasters are welcome to sign up for the program for free at AdultAdWorld.com and begin placing code on their pages. She said the company wants to sign on as many webmasters as possible to help fill advertisers orders but “only legitimate sites will be approved.”
There are no minimum impression levels, but Adult AdWorld will monitor sites for multiple exit popups, hit bots and other fraudulent activities.
The company also is seeking advertisers interested in purchasing space.
