The company is launching a major initiative to tailor adult videos available to it members for optimal viewing on Apple’s new Video iPod by converting them to the H.264 format.
The goal is to have “vast amounts” of iPod porn available for Guba members, who pay $14.95 a month for the service.
While several adult companies already have announced plans to release their content in an iPod format, Guba Chief Executive Thomas McInerney says his company can’t sit back and wait for adult content producers to catch on.
Demand already exists, McInerney says, and Guba wants to capitalize on it before someone else does.
“We can kid ourselves, but in the end, it’s probably porn that people want,” he says.
Guba searches through multimedia files on the Internet and culls video content from Usenet groups, most of which are not indexed by larger, general-interest search engines such as Google and Yahoo.
Guba makes the content available for download by its members. Like most search engines, the site does offer a “safe” mode, which filters out adult content.
Some content owners have complained that Guba is a haven for pirates, but McInerney said the site strictly adheres to rules established by the Digital Millennium Copyright Act and will take down content upon request, either by rightful owners or concerned members.
In fact, McInerney said he would prefer to partner with a large content company in order to avoid copyright issues.