And yes, adult content is accepted.
How it works is fairly simple: User’s upload a video for free to the company's servers, after which Revver attaches an ad to the end of the video. Bundled in the ad is what the company calls a “RevTag,” which tracks how often someone views the video.
The tracking stays with the video for the rest of its life, whether the user lets Revver host the content, posts it on their own website or emails it to the far reaches of cyberspace.
“We've all been entertained by great video clips online, but [many] creators haven't seen a dime. Revver will change that,” said CEO and Founder Steven Starr. “Revver [embraces] the open flow of the Internet, rather than trying to fight it. We're proving that video can be made freely available online and the creator can still be rewarded.”
According to Starr, content creators split all collected advertising revenue with Revver 50/50 after any affiliate costs. Payments are sent via a PayPal account, which activates 60 days after a user joins the system, during which time Revver verifies ownership of the content in question. The company also automatically integrates content with video podcasting and can register videos into iTunes.
“What the Revver team [is] doing greatly empowers creators — enabling them to sustain their creativity in a way that hasn't existed before,” said Lawrence Lessig, CEO of non-profit Creative Commons, which specialize in copyright protection and has been working with Revver. “The company has built technology that spreads content cheaply, while rewarding creators for the distribution. We see this as a breakthrough for all of us.”
All common video formats, including Quicktime, Windows Media, MPEG, MPG, ASF, MOV, WMV and most forms of AVI are accepted by Revver.
