According to the company, the new feature allows clients to create a custom icon which their members can add to their iPhone, to be used to click directly to their site of choice.
"We are in the process of switching all of our feeds to be iPhone compatible, which means most if not all of our clients already have iPhone content," President of Webmaster Central, Andy Alvarez, said.
According to Alvarez, the new micro-branding system is easy to use, available for free to clients and is just one more value-added feature that sets Webmaster Central apart from its competitors.
"A client sends us a logo of their website and we create an iPhone icon [which] surfers can then download … to their IPhone," Alvarez said. "They can then can just click it on their iPhone and go directly to the paysite and start surfing the content."