California Exotic Novelties Celebrates 15th Anniversary

CHINO, Calif. — Fifteen years ago, Susan Colvin founded California Exotic Novelties, with a mission: “I want this company to provide the highest quality, most innovative, safest adult toys and novelties on the market.”

Colvin assembled a team of professionals and blurred the lines between departments in order to provide a group so dynamic that it encouraged everyone to contribute ideas for product development, manufacturing and distribution, she said.

Al Bloom, CalExotics’ director of marketing, said the company has grown exponentially.

“Five years ago, we offered about 1,800 different items, today we offer over 2,800, a 55 percent increase in products," he said. "Fifteen years ago, we started with a core handful of people, and a vision. Today, CalExotics employs over 90 people out of our 200,000 square foot facility in Chino, Calif.”

Colvin credits the company’s success to its consumers and partnerships with retailers.

“Our success wouldn’t be possible without the trust and acceptance by our consumers, and the strong bonds we created with our great team of retailers and distributors,” she said. “As we mark our 15th anniversary, my personal pledge to you is that the reputation for quality, safety, innovation, customer service, and dedication California Exotic Novelties has built will not waver.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Show More