California Exotic Novelties Celebrates 15th Anniversary

CHINO, Calif. — Fifteen years ago, Susan Colvin founded California Exotic Novelties, with a mission: “I want this company to provide the highest quality, most innovative, safest adult toys and novelties on the market.”

Colvin assembled a team of professionals and blurred the lines between departments in order to provide a group so dynamic that it encouraged everyone to contribute ideas for product development, manufacturing and distribution, she said.

Al Bloom, CalExotics’ director of marketing, said the company has grown exponentially.

“Five years ago, we offered about 1,800 different items, today we offer over 2,800, a 55 percent increase in products," he said. "Fifteen years ago, we started with a core handful of people, and a vision. Today, CalExotics employs over 90 people out of our 200,000 square foot facility in Chino, Calif.”

Colvin credits the company’s success to its consumers and partnerships with retailers.

“Our success wouldn’t be possible without the trust and acceptance by our consumers, and the strong bonds we created with our great team of retailers and distributors,” she said. “As we mark our 15th anniversary, my personal pledge to you is that the reputation for quality, safety, innovation, customer service, and dedication California Exotic Novelties has built will not waver.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More