TMM Defendant Targeted Online Adult Biz, Records Show

YARROW POINT, Wash. — Shellee Hale, the defendant in a suit brought on by Too Much Media over alleged defamatory comments about the affiliate management software company, was so incensed by the pervasiveness of adult material on the Internet in 2007 that she took it upon herself to begin an antiporn campaign, according to court documents.

Hale, in the documents obtained by XBIZ, even launched a website called Pornafia.com purportedly to report information she obtained regarding technical and criminal activity and ultimately to chip away at the foundation of the online adult biz.

Hale said she developed the site “in reaction to the unprecedented levels of criminal activity now rampant within the global adult entertainment industry, which have until now gone largely unchecked, with the aim of providing a cost-free information resource for victims, potential victims, legitimate industry players and pertinent government agencies worldwide.”

That bold mission statement, which she made in a press release in 2007, was the last she would make relative to Pornafia.com.

Citing concerns for her personal safety, Pornafia.com was never fully launched and published no findings.

But, according to court filings, she continued on gathering intelligence on the industry.

“Hale attended several adult entertainment industry conventions and [created] the monikers Sexyteaser and Sexyteaserguys, which she used to interact on various adult industry websites,” including GFY.com and Oprano.com, the filing said.

Hale, who did not respond to numerous XBIZ emails seeking comment, apparently became enraged with the adult industry after she claimed she became a victim of the practice of “cyber flashing.”

Hale operates an online “life coach” consulting business at CoachShellee.com and Camandango.com. But, according to court documents, her site became hacked and webcam users would expose themselves naked on the site.

Last week, a New Jersey Superior Court judge said her message-board comments on Oprano.com were actionable without proof of monetary losses because her postings alleged that Too Much Media engaged in criminal conduct and that the company is incompetent.

Hale’s posts in 2007 alleged that breached Too Much Media data could have given hackers access to names and addresses of account holders, which the company denies. She also alleged that Too Much Media failed to inform customers of a security breach because it was making money off of it.

But a judge ruled last week that, despite her contention, Hale is not shielded by the state’s newsperson’s privilege and that her motion to protect sources of information is denied, paving the way for Too Much Media to sue her for defamation.

Too Much Media, in court papers, concedes that they cannot put an actual dollar value on the damage done to its reputation. The New Jersey company famous for its NATS software plans to present multiple witnesses as “competent evidence concerning the injury.”

On Monday, John Albright, co-owner of Too Much Media, wouldn’t comment on the continuing case or Hale’s motivation against the adult biz.

“Unfortunately pending litigation against her prevents me from speaking about that,” he said.

The suit, which continues in Monmouth County in New Jersey, comes on the heels of another lawsuit waged over her posts.

That litigation, involving Montreal-based live-cam company 2Much Internet Services, recently ended in a confidential settlement before the case went to trial.

"I am happy that we had the opportunity to end it before taking it to trial” 2Much owner Mark Prince told XBIZ.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lawsuit Alleging Meta Pirated VMG Content Will Move Forward

A U.S. district court on Thursday rejected Facebook parent company Meta’s motion to dismiss a suit by Vixen Media Group owner Strike 3 Holdings, which accuses Meta of pirating VMG content to train its artificial intelligence models.

Playboy Partners With Creator Platform Tango

Playboy has partnered with creator platform Tango, introducing Playmates to the livestreaming service.

Anti-Porn Senator Introduces Federal Age Verification Bill

U.S. Senator Jim Banks of Indiana, who last month urged the Department of Justice to ramp up obscenity prosecutions, on Wednesday introduced a bill that would make age verification by adult websites federal law.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters, by country, for April and May.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Pearl Industry Network Opens Beta for Creator Networking App

Industry trade group Pearl Industry Network (PiN) has launched beta testing for the PiN Member App, a networking and collaboration tool for content creators.

FSC: W.V. Age Verification Law Takes Effect June 12

The Free Speech Coalition has issued a reminder notice that West Virginia's age verification law takes effect on June 12, 2026.

Pineapple Support Taps Brad Mitchell, Jean-Micheal Veen for Senior Leadership Positions

Pineapple Support has named Brad Mitchell as its new board president and Jean-Micheal Veen as technology and development chair.

Show More