The company is helmed by CEO Tony Hauser, who has spent several years working in the adult industry as the marketing director for Solstice Group.
According to the company, Hauser has a history of identifying websites and advertisers that work well together; with Tier1Traffic handling ad sales for a number of sites, and in turn, acting as a liaison between the sites it represents and their advertisers — working to build and maintain long-lasting relationships.
"What sets Tier1traffic apart from other advertising services, is our level of service, and thorough understanding of the websites we represent," Hauser said. "We are then able to customize campaigns for advertisers to get the best results possible."
Tier1Traffic's client roster includes Gaywatch.com, Men4RentNow.com and Men4SexNow.com with the company taking over management of ad sales for its first straight adult site, FantasyNights.com, this summer and plans to triple the number of clients it represents by the end of the year.
Among Tier1Traffic's offerings are a consulting service for both clients and advertisers to get suggestions on how to strategically place banners on their site to maximize results for advertisers and input on how to hone creative executions to maximize conversions.
Hauser cited providing feedback and follow up for clients, anticipating market changes and scrutinizing every client campaign before it goes live, as keys to the company's success.
"We've put a team together, and we're perfectly positioned to fill the void in today's market," Hauser added.