The revamp focused on the site's tour page, which offers the usual series of preview videos with a sleek new Flash presentation that delivers the videos in an animated popup window.
“Right now our business strategy is twofold: improve our products and increase our traffic,” said Platinum Bucks' Bryan, who heads sales and marketing. “These new tours help us meet both of these goals by showcasing our extensive content and by supporting new and familiar affiliates with fresh marketing."
Bryan also touted the Web 2.0 features built into the newly designed AdultMovieNetwork.com.
“Presentation is so important," he said. "All you’ve got is a couple of seconds to grab a surfer’s attention, and that’s exactly what we had in mind when putting together this tour. Instant gratification: that’s what porn surfing is all about. The trick is to give people just enough of that instant gratification for them to signup, and according to our numbers, we’ve found that fine balance with our new tours.”
Platinum Bucks pays $30 to $42 PPS or 80 percent revenue share.
