RockHard Weekend to Sponsor Playboy Fundraiser, Kid Rock Tour

ATLANTA — RockHard Weekend, a division of RockHard Laboratories, has signed on as sponsor of the Wounded Warrior Project fundraiser May 16 at the Playboy Mansion, and will sponsor country/rock star Kid Rock’s upcoming summer tour.

RockHard President of Sales Joshua Maurice told XBIZ that the Wounded Warrior Project is a charity that benefits wounded war veterans, and because several RockHard staff members have family in the armed forces, it was only natural to sponsor the event.

“This is an excellent opportunity for us, two-fold,” Maurice said. “The mansion is a great way to brand our lifestyle product and build it from that standpoint — we’re not putting money into print ads, we’re putting money into the experience that customers can share. Plus, it’s a great charity that we really believe in.”

The proceeds from ticket sales will go to the Wounded Warrior Project.

“We are excited to take part in a terrific charity event at such a historically awesome venue,” RockHard President Trent Broers said. “We are more than happy to help raise awareness for the Wounded Warrior Project, and we couldn’t imagine a better place to host the party.”

Maurice also said RockHard Weekend has signed on to co-sponsor mainstream music star Kid Rock’s upcoming national tour, kicking off this summer.

RockHard Weekend is a 72-hour male enhancement product meant to provide an all-natural solution for men of all ages experiencing erectile difficulties.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Website Goes Live, Registration Now Open

The event website for the 2026 XBIZ Expo pleasure product and retail trade show is now live, offering comprehensive information about the upcoming hybrid “3D” edition of the B2B event set to take place Jan. 8-12.

Lovense Introduces 'Moan Translation' App Feature

Lovense has introduced the new Real-Time Moan Translation feature for its app.

Electric Novelties Expands 'Blue Line C&B Gear' Collection

Electric Novelties has introduced 19 new items from its Blue Line C&B Gear collection.

Biird Debuts 'Namii 2' Vibrator

Biird has introduced its Namii 2 vibrating suction toy.

Osuga Debuts 'Papillon' 3-in-1 Nipple Vibe

Pleasure brand Osuga has introduced its new Papillon three-in-one nipple vibrator.

Hubba Hubba Launches Crowdfunding Campaign

Adult retailer Hubba Hubba has launched a GoFundMe to raise funds for store repairs and to pay its bills.

Kheper Releases New 'Santa's Secret Positions' Game Collection

Kheper Games has released its new "Santa’s Secret Positions" collection of couples games.

DDLGland Debuts 'Halloween' Butt Plug Collection

Pleasure brand DDLGland has unveiled its new Halloween butt plug collection.

Sagami Original Debuts '0.01' Extra-Thin Condoms in UK

Japanese wellness brand Sagami Original has introduced its 0.01 condoms, which it dubs the "world's thinnest," in the U.K. market.

Onahole Introduces New 'Croissant' Stroker

Pleasure brand Onahole has introduced its new Bread de Ecstasy Croissant stroker.

Show More