RockHard Weekend to Sponsor Playboy Fundraiser, Kid Rock Tour

ATLANTA — RockHard Weekend, a division of RockHard Laboratories, has signed on as sponsor of the Wounded Warrior Project fundraiser May 16 at the Playboy Mansion, and will sponsor country/rock star Kid Rock’s upcoming summer tour.

RockHard President of Sales Joshua Maurice told XBIZ that the Wounded Warrior Project is a charity that benefits wounded war veterans, and because several RockHard staff members have family in the armed forces, it was only natural to sponsor the event.

“This is an excellent opportunity for us, two-fold,” Maurice said. “The mansion is a great way to brand our lifestyle product and build it from that standpoint — we’re not putting money into print ads, we’re putting money into the experience that customers can share. Plus, it’s a great charity that we really believe in.”

The proceeds from ticket sales will go to the Wounded Warrior Project.

“We are excited to take part in a terrific charity event at such a historically awesome venue,” RockHard President Trent Broers said. “We are more than happy to help raise awareness for the Wounded Warrior Project, and we couldn’t imagine a better place to host the party.”

Maurice also said RockHard Weekend has signed on to co-sponsor mainstream music star Kid Rock’s upcoming national tour, kicking off this summer.

RockHard Weekend is a 72-hour male enhancement product meant to provide an all-natural solution for men of all ages experiencing erectile difficulties.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Introduces Custom Engraving for 'Klitty'

Svakom has introduced its new customizable engraving service for its Klitty vibrator.

Orion Expands 'NEK' Line

Orion Wholesale has expanded its NEK line with a new top and shorts.

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Show More