What makes “Savita Bhabhi” — which translates into sister-in-law Savita — unique is that she is a cartoon created anonymously whose sexual adventures are scripted out by her large fan base.
“We get 60 million unique visitors every month. The average time a visitor spends on our site is more than 10 minutes,” the site administrator told online news publication GlobalPost. “Almost 70 percent of our traffic is from India, while the rest is from the U.S., U.K. and more than 80 other countries.”
Savita Bhabhi’s popularity is credited to her roots in Indian culture, but not because of the taboo associated with having sex with one’s sister-in-law. The site administrator who goes by the screen name Deshmuskh said that for male Indian youth, it is very typical to fantasize about a newly married woman, which is often referred to as a hot Bhabhi.
“[A] bhabhi is the Indian version of a MILF,” he said.
According to Deshmuskh, Savita Bhabhi was created to address and hopefully change the sexual repression of India’s women.
“One of the reasons for creating SB was to also portray that Indian women have sexual desires too,” Deshmukh said. “India is a country which is still sexually repressed and I feel that for it to break the shackles, it is the women of India who are going to have to come out first. We are already seeing that in a way, and hopefully SB will do her bit to help in this revolution.”
The site was launched in March of last year and appears in English and several Indian dialects. The copyright holder for the comic website is Indian Porn Empire, whose website is for a now-defunct affiliate program that sells hardcore DVD content.