The report also said that during a three-month period, ending June 2005, the average consumer in this segment viewed 73 minutes of streaming content each month.
“This research confirms that streaming video is now part of the Web experience for a broad base of consumers,” said Peter Daboll, president and CEO of comScore Media Metrix.
According to the report, men are more likely to stream than women, accounting for 61 percent of all video streamers. However, both male and female viewers spend virtually the same amount of time viewing online video content, measuring in at 72.4 and 70.6 minutes per month respectively.
Interestingly, the 18-34 year-old male market viewed streaming video the longest during the period, averaging 84 minutes of online video content per viewer, per month.
The company also found that more video streaming occurs between 10 a.m. and 4:30 p.m., when viewers average about 18 streams during the course of that period. Viewing between 1 a.m. and 7 a.m. ran a close second with 17 streams, and viewing between 11 p.m. and 1 a.m. averaged 15 streams per streamer.
“Online video is uniquely positioned to break through clutter, changing media preferences,” Daboll said of the findings.
