"I've labored over this for the past seven months, doing my best to create my own style — launching with something that I feel is unique and a new direction in both the glamour and hardcore markets," Randall said.
Randall has coined the term “glamourcore” to describe the style of content on her site. All content is shot in high-definition and utilizes Brand Danger’s streaming video technology.
"In addition to shooting everything in HD, the idea was to get out of the gonzo and get back to the fantasy,” Randall said. “I picked girls like Tory Lane and Alexis Texas to help me achieve this and the scenes they delivered are jaw-dropping. I prefer to take a heavier hand in production and setting than just throwing the girls on any old couch and going for broke. I embarrassingly admit to even storyboarding some of the scenes."
Also new to HollyRandall.com are behind-the-scenes documentaries used to give members a backstage pass to all the action on-set. These mini-docs have the feel of an MTV or Sports Illustrated BTS that hopefully, Randall says, will raise the comfort level of females or couples wishing to view porn.
“I think that seeing the real personalities of people making adult really helps achieve this,” Randall said. “Suddenly it's not smut because you get to know the real people doing it. The end product is a lot of fun, and I think it's a stronger way to engage the audience than your typical point-and-shoot behind the scenes.”
Later this month, Randall is launching her own live show on HollyRandallCast.com with her hosting that will feature model interviews, live sex and photo shoots.
